Vodafone in hot water with the ACMA

The ACMA said it is the first time a formal warning has been issued for an advertising breach

The Australian Communications and Media Authority (ACMA) has issued a formal warning to Vodafone for breaching the Telecommunications Consumer Protection (TCP) code.

The warning relates to Vodafone failing to prominently display standard charges for a mobile phone in a Herald Sun advertisement which ran 18 April this year.

Report: More than 10,000 sign up for Vodafone class action, says litigation fund

While Vodafone displayed the charges on its advertising, the ACMA found it was not displayed prominently, as is required under the TCP code.

“The ACMA expects industry to prominently display key information when advertising their telecommunications offers to assist consumers in their purchasing decisions,” Chris Chapman, the ACMA’s chairman, said in a statement.

“While the ACMA is pleased that Vodafone acted to rectify subsequent advertisements, mistakes like this really shouldn’t happen.”

A spokesperson from Vodafone attributed the mistake to a “last-minute” error.

“Regrettably, this was a human error due to a last-minute change in creative that slipped through the internal systems we have in place. We picked up the error almost immediately so the print advertisement only ran for one day,” the spokesperson said.

“We’re taking this warning seriously, as we do all of our obligations under the TCP Code.”

The ACMA said it is the first time a formal warning has been issued for an advertising breach. It is the seventh warning the ACMA has issued since the TCP code came in effect in September 2012.

Southern Cross Telco also found itself in trouble recently for contravening the TCP code, with the ACMA issuing a warning to the telco for emailing invoices to more than 1000 consumers who weren’t the account holder.

Follow Stephanie McDonald on Twitter: @stephmcdonald0

Follow Computerworld Australia on Twitter: @ComputerworldAU

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

Prof Paulo Coelho

The B2C and B2B marketing transformation helping Invisalign win more smiles

Read more

Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...

Sim

3 skills you need to drive better collaboration - Business leadership - CMO Australia

Read more

I would invest money in machine learning. I think it's important to do that. Don't you agree?

Polly Valentine

Metcash to use AI for promotional planning optimisation in liquor division

Read more

Latest Podcast

More podcasts

Sign in