Shattered Glass: Google's computerised eyewear panned by some users

Google Glass has had high expectations since Google co-founder Sergey Brin showed the gizmo off last summer

Some Google Glass users are less than thrilled with the computerised eyeglasses that supposedly will replace the smartphone one day.

It will be too bad if the early criticism ends up killing Glass, which has had high expectations since Google co-founder, Sergey Brin, showed the gizmo off last summer during the Google i/o developer's conference. He arguably pulled off the best demo ever with skydivers jumping out of a Zeppelin sporting the headset that streamed video of their descent onto the roof of Moscone Center in San Francisco.

The search and advertising giant issued a call for "explorers" willing to pay US$1,500 to try out Glass. People who won the contest included actors, entertainers and more than 50 Twitter users with more than 100,000 followers.

But there are naysayers.

Even though Google Glass isn't officially for sale yet, some businesses are preemptively banning the wearable computers . Some strip club owners have said that patrons will be required to check Google Glass at the door, movie theater reps are concerned that the device will be used to record and sell bootlegged films, and a Seattle bar has banned patrons from wearing the headset .

And now some early reviews are coming in from respected publications.

According to Business Insider, Glass has a ridiculously short battery life, elicits a headache, is difficult to read in bright light, doesn't allow for settings tweaks and is buggy when it comes to voice controls.

Wired makes the point that the wearable computer sits in the same space as the Segway, Bluetooth headset and pocket protector -- all great ideas that are too nerdy to actually be used en masse. Tumblr centred on "Women With Glass" or its antecedent "White Men Wearing Google Glass."

And FastCompany's Mark Wilson opined that "these glasses aren't yet doing anything our phones can't. So why do they need to be glasses?"

Even some scientists take issue with Glass.

Steve Mann, a professor in the department of electrical and computer engineering at the University of Toronto who has spent the past 35 years developing and wearing computerised eyewear, recently said that if proper precautions aren't taken, the technology has the potential to affect how your brain processes sight .

He said that over an extended period of time, Glass can cause eyestrain and using it as a viewfinder for live video could "very well mess up the wearer's neural circuitry". That's because you'd be looking at two unaligned versions of a moving image right in front of you.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Thanks for the info! If you are looking for commercial real estate in Mumbai, visit us at Jagaha.com! We have over 20,000 verified proper...

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in