Shattered Glass: Google's computerised eyewear panned by some users

Google Glass has had high expectations since Google co-founder Sergey Brin showed the gizmo off last summer

Some Google Glass users are less than thrilled with the computerised eyeglasses that supposedly will replace the smartphone one day.

It will be too bad if the early criticism ends up killing Glass, which has had high expectations since Google co-founder, Sergey Brin, showed the gizmo off last summer during the Google i/o developer's conference. He arguably pulled off the best demo ever with skydivers jumping out of a Zeppelin sporting the headset that streamed video of their descent onto the roof of Moscone Center in San Francisco.

The search and advertising giant issued a call for "explorers" willing to pay US$1,500 to try out Glass. People who won the contest included actors, entertainers and more than 50 Twitter users with more than 100,000 followers.

But there are naysayers.

Even though Google Glass isn't officially for sale yet, some businesses are preemptively banning the wearable computers . Some strip club owners have said that patrons will be required to check Google Glass at the door, movie theater reps are concerned that the device will be used to record and sell bootlegged films, and a Seattle bar has banned patrons from wearing the headset .

And now some early reviews are coming in from respected publications.

According to Business Insider, Glass has a ridiculously short battery life, elicits a headache, is difficult to read in bright light, doesn't allow for settings tweaks and is buggy when it comes to voice controls.

Wired makes the point that the wearable computer sits in the same space as the Segway, Bluetooth headset and pocket protector -- all great ideas that are too nerdy to actually be used en masse. Tumblr centred on "Women With Glass" or its antecedent "White Men Wearing Google Glass."

And FastCompany's Mark Wilson opined that "these glasses aren't yet doing anything our phones can't. So why do they need to be glasses?"

Even some scientists take issue with Glass.

Steve Mann, a professor in the department of electrical and computer engineering at the University of Toronto who has spent the past 35 years developing and wearing computerised eyewear, recently said that if proper precautions aren't taken, the technology has the potential to affect how your brain processes sight .

He said that over an extended period of time, Glass can cause eyestrain and using it as a viewfinder for live video could "very well mess up the wearer's neural circuitry". That's because you'd be looking at two unaligned versions of a moving image right in front of you.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in