5 quick steps for using LinkedIn for recruitment

Don't miss these tools for mining new hires on LinkedIn.

If you're only using LinkedIn as a glorified business-card collector, an email replacement or some kind of Facebook counterpart for business contacts, you're missing out on its recruitment potential.

With 200 million users, LinkedIn has been making great strides lately to offer better tools for searching and posting jobs. With that in mind, here are five ways your small business can use LinkedIn to catch the next great candidate.

1. Approach anyone via Talent Finder

The free version of LinkedIn may not cut it for finding suitable employees, but that's not the case for the premium LinkedIn Talent Finder.

Businesses can use Talent Finder to contact all LinkedIn members with the InMail feature, see expanded profiles, get more search filters and results, and even discover great candidates who aren't actively seeking a job.

LinkedIn Talent Finder costs US$74.95 a month, which is good value considering most businesses spend around $3,000 per hire.

2. Get a professional look with company and career pages

If you haven't done so already, one of your first tasks as a LinkedIn power user should be setting up a free company page.

Doing so is simple. Just click Companies at the top of the home page, and choose Add a Company. You'll then be prompted for your firm's name, email address and other corporate information.

Having a company page enables businesses to provide details on your company and products, and to list jobs with an add-on Careers Page.

You will have to pay to set this up, but upon doing so you'll be able to provide insights about what it is like to work at the company, as well as post videos, presentations, blogs and even testimonials from current employees (make sure they link their LinkedIn accounts to the company page). Plus, any posted jobs will automatically link to your company page.

Tip: Want to make your company page stand out from the crowd? Upload a 646-by-220 pixel banner image and couple it with a memorable tagline.

3. Measure the effectiveness of your recruiting

Of course, you'll want to measure how effective your LinkedIn recruitment really is, and that's where the new Talent Brand Index comes into play.

The Talent Brand Index measures the reach of your brand and the number of people actively engaging with it (such as the LinkedIn members viewing your jobs or profile pages). It also gives you a Tablet Brand Index score.

You can drill down into how effective you are when judged by geography or against your peers, or even over a period of time. LinkedIn recently compiled a list of the 20 top employers in this regard (with Apple, Google and Microsoft heading it up).

4. Jump ahead with Sponsored Jobs

Perhaps the most obvious way of attracting prospective employees is by using Sponsored Jobs. LinkedIn says members are three times more likely to apply for a Sponsored Job than to find a job any other way.

How does Sponsored Jobs work? It's pretty easy. You bid for the top placement in the "Jobs You May Be Interested In" space. It's then left to LinkedIn to make sure your job catches the attention of the best candidates. It does this in two ways, first by giving your ad top billing on the LinkedIn home page, and then by showing the ad in the potential candidate's email inbox.

Employers can set how often ads appear in the top placement, and even confirm a cost-per click (as low as one dollar), and limit how much they want to spend. The good news is that advertisers only get charged when a relevant candidate clicks to view a job.

5. Mingle with LinkedIn Groups

The simplest way of building interest in your company and your current vacancies is by joining relevant LinkedIn groups.

By interacting with like-minded folks in group discussions and Q&As on a regular basis, you can establish a LinkedIn presence for yourself and your company. That may be enough for inquisitive recruits to check out your company page.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...

Sebastian Friedrich

Mindshare gets behind blockchain advertising alliance

Read more

Latest Podcast

More podcasts

Sign in