5 quick steps for using LinkedIn for recruitment

Don't miss these tools for mining new hires on LinkedIn.

If you're only using LinkedIn as a glorified business-card collector, an email replacement or some kind of Facebook counterpart for business contacts, you're missing out on its recruitment potential.

With 200 million users, LinkedIn has been making great strides lately to offer better tools for searching and posting jobs. With that in mind, here are five ways your small business can use LinkedIn to catch the next great candidate.

1. Approach anyone via Talent Finder

The free version of LinkedIn may not cut it for finding suitable employees, but that's not the case for the premium LinkedIn Talent Finder.

Businesses can use Talent Finder to contact all LinkedIn members with the InMail feature, see expanded profiles, get more search filters and results, and even discover great candidates who aren't actively seeking a job.

LinkedIn Talent Finder costs US$74.95 a month, which is good value considering most businesses spend around $3,000 per hire.

2. Get a professional look with company and career pages

If you haven't done so already, one of your first tasks as a LinkedIn power user should be setting up a free company page.

Doing so is simple. Just click Companies at the top of the home page, and choose Add a Company. You'll then be prompted for your firm's name, email address and other corporate information.

Having a company page enables businesses to provide details on your company and products, and to list jobs with an add-on Careers Page.

You will have to pay to set this up, but upon doing so you'll be able to provide insights about what it is like to work at the company, as well as post videos, presentations, blogs and even testimonials from current employees (make sure they link their LinkedIn accounts to the company page). Plus, any posted jobs will automatically link to your company page.

Tip: Want to make your company page stand out from the crowd? Upload a 646-by-220 pixel banner image and couple it with a memorable tagline.

3. Measure the effectiveness of your recruiting

Of course, you'll want to measure how effective your LinkedIn recruitment really is, and that's where the new Talent Brand Index comes into play.

The Talent Brand Index measures the reach of your brand and the number of people actively engaging with it (such as the LinkedIn members viewing your jobs or profile pages). It also gives you a Tablet Brand Index score.

You can drill down into how effective you are when judged by geography or against your peers, or even over a period of time. LinkedIn recently compiled a list of the 20 top employers in this regard (with Apple, Google and Microsoft heading it up).

4. Jump ahead with Sponsored Jobs

Perhaps the most obvious way of attracting prospective employees is by using Sponsored Jobs. LinkedIn says members are three times more likely to apply for a Sponsored Job than to find a job any other way.

How does Sponsored Jobs work? It's pretty easy. You bid for the top placement in the "Jobs You May Be Interested In" space. It's then left to LinkedIn to make sure your job catches the attention of the best candidates. It does this in two ways, first by giving your ad top billing on the LinkedIn home page, and then by showing the ad in the potential candidate's email inbox.

Employers can set how often ads appear in the top placement, and even confirm a cost-per click (as low as one dollar), and limit how much they want to spend. The good news is that advertisers only get charged when a relevant candidate clicks to view a job.

5. Mingle with LinkedIn Groups

The simplest way of building interest in your company and your current vacancies is by joining relevant LinkedIn groups.

By interacting with like-minded folks in group discussions and Q&As on a regular basis, you can establish a LinkedIn presence for yourself and your company. That may be enough for inquisitive recruits to check out your company page.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in