easyJet trials mobile boarding passes, excludes Windows and BlackBerry

Once boarding passes have been downloaded they are stored offline

UK-based airline group, easyJet, is trialling mobile boarding passes for passengers but they have to first use an easyJet app to do it, which doesn't run on Windows or BlackBerry phones.

The easyJet app only currently runs on iPhone and Android devices. The airline is now trialling mobile boarding passes for flights departing from London Stansted, London Southend, Manchester, Edinburgh, Amsterdam and Nice - just six of the 130 airports easyJet flies from.

Passengers travelling from the airports included in the trial can now "check-in in less than 10 seconds", says easyJet, and download and store their boarding passes on iPhone and Android phones.

Peter Duffy, marketing director for easyJet, said: "Mobile boarding passes are the next important step in our aim to make travel easy and affordable. Following a successful trial, we will be working with each of the airports in order to rollout the function across the network."

Duffy said the trial will also be extended to include multiple boarding passes on the same device so that families can all check-in using one or a number of mobiles, depending on their preference.

Facebook Home goes after mobile market

Once boarding passes have been downloaded they are stored offline so no network coverage or WiFi is required and no roaming charges will be incurred.

Boarding passes can be downloaded from between 30 days and two hours before the flight departs. The easyJet app can also recognise if a passenger has checked-in on a computer through easyJet.com, and allows them to download the boarding pass without needing to check-in again.

The app also has Apple's Passbook functionality so that customers can easily store boarding passes for upcoming trips in one convenient place.

Since its launch in late 2011, easyJet claims more than 4.5 million people have downloaded the easyJet app. The app supports seven languages across Europe, including English, French, German, Spanish, Italian, Dutch and Portuguese.

EasyJet said the initial trial will be extended to include standard mobile web networking to cater for Windows Phone 7/8 and Blackberry devices "later this year".

Most major airlines already offer mobile boarding passes on the majority of their routes, and passengers don't need to run an app on their phone to get their boarding passes, which can be sent as an SMS text message or as an email.

Join the newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Queue experiences that are distinctive, memorable and shareable

Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s an odd juxtaposition that customer queues have become a sharable customer experience.

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

Read more

Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

Read more

Excellent article, Thank you.

Steve Beards

How Aprimo hopes to help marketers tackle distribution of content, funds and data

Read more

Latest Podcast

More podcasts

Sign in