New campaign turns a physical meeting into a Facebook connection
Budweiser is trying to make it easier to make friends -- Facebook friends -- when you're drinking beer.
The company's Brazilian development team has come out with the Buddy Cup, a beer glass with an embedded chip. When two Buddy Cups are clinked together, they automatically send friend requests to the users' Facebook pages.
"Budweiser loves to share in great times with our fans," said Manuel Rangel Machiavello of Budweiser Brazil in an email. "The Buddy Cup brings together the in-bar experience with Facebook, the most used social media channel for our consumers."
According to Budweiser, users scan a bar code on the bottom of the cup and provide information from their Facebook profiles so the cup can connect to their Facebook accounts.
"We did a first pilot event here in Sao Paulo to test the prototype," said Machiavello. "It was an instant success and we had the chance to register users' reactions as well. Lots of friends were made that night. Based on the positive reactions, we are looking at taking this to bigger events in future."
Budweiser's smart beer glass comes on the heels of Google's plans to develop smart eyeglasses.
Google has started distributing the futuristic-looking, wearable computers to developers and early testers, called Explorers. Google glasses are designed to enable users to take pictures and video, send email and post information on social networks like Google+ and Facebook.
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As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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