Google may have smart eyeglasses but Budweiser has smart beer glasses

New campaign turns a physical meeting into a Facebook connection

Budweiser is trying to make it easier to make friends -- Facebook friends -- when you're drinking beer.

The company's Brazilian development team has come out with the Buddy Cup, a beer glass with an embedded chip. When two Buddy Cups are clinked together, they automatically send friend requests to the users' Facebook pages.

"Budweiser loves to share in great times with our fans," said Manuel Rangel Machiavello of Budweiser Brazil in an email. "The Buddy Cup brings together the in-bar experience with Facebook, the most used social media channel for our consumers."

According to Budweiser, users scan a bar code on the bottom of the cup and provide information from their Facebook profiles so the cup can connect to their Facebook accounts.

"We did a first pilot event here in Sao Paulo to test the prototype," said Machiavello. "It was an instant success and we had the chance to register users' reactions as well. Lots of friends were made that night. Based on the positive reactions, we are looking at taking this to bigger events in future."

Budweiser's smart beer glass comes on the heels of Google's plans to develop smart eyeglasses.

Google has started distributing the futuristic-looking, wearable computers to developers and early testers, called Explorers. Google glasses are designed to enable users to take pictures and video, send email and post information on social networks like Google+ and Facebook.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

Embrace customer obsession to transform marketing into a catalyst for growth

In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.

Michael Barnes

VP research director, Forrester

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

While a lot has been said about AI and machine learning, I don't see it put to extensive use as yet. I will be happy to have it help the ...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Wowww! What A Awsome Blog! Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so eas...

Mia Joseph

Predictions: 8 digital marketing trends for 2018

Read more

What you have said about AI, machine learning and voice activation is very true. Some of the other things we are already observing is the...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Yes, Digital Marketing now getting growth at the higher level. we can't predict today trends in the digital world. Nice stuff! Thanks for...

lorenso

Predictions: 8 digital marketing trends for 2018

Read more

I believe Digital Marketing is moving more toward social media and influential marketing. People are trying to grow their influence as in...

Rachel Kieran

Predictions: 8 digital marketing trends for 2018

Read more

Latest Podcast

More podcasts

Sign in