Spreecast moves to smartphones as social video chat gains ground

Spreecast launched in 2011 as a more public way to have watercooler conversations. Now the social video platform is going mobile.

Social video site Spreecast is taking its hybrid of live streams and interactive conversations to smartphones with a pair of apps released Thursday for iOS and Android.

The once desktop-only Spreecast launched in 2011 as a forum for users to have public conversations with each other. Unlike video platforms like Skype, which let users chat privately, or live streaming sites like uStream or Justin.tv, which let you watch live events, Spreecast is more like a 1960s party line updated for the 21st century.

How it works: Users set up a channel and pick a topic to discuss. People can browse the list of channels and request to join in an interesting video conversation. That request must be approved by the conversation's host, or they can participate in the chatroom alongside the video. Spreecast can host up to four simultaneous streams, so four people can appear on the feed at once. You don't have to download a client or install any software; Spreecast is all online. Or it has been, until now.

Who it's for: News organizations like the Wall Street Journal andLos Angeles Times and professional broadcasters like Scott Baker are already using Spreecast to do one-hour shows or host journalist chats on current events. But anyone can use Spreecast, which is part of its appeal.

Many of its regular users aren't even registered, Spreecast CEO Jeff Fluhr says. Fluhr declined to disclose how many people have signed up, but said audience is growing and a "significant number" of people are trying to access Spreecast on their smartphones.

There are Web conferencing services, private video platforms, and streaming sites galore, but there are few sites that let you watch other conversations and jump in, if you want. If you miss a chat, the site archives all conversations for future playback.

"[People] are having public forum conversations; it's like the future of the watercooler," says Fluhr, who also founded ticket-selling site StubHub. "You might gather around and talk about a game that happened last night or a current event like the bombings in Boston or the new pope. That's the kind of conversation you can find on Spreecast every day."

That democratization of current events is now going mobile. Spreecast's mobile users will be able to watch and chat along with broadcasts, and a future version of the app will in a few months let viewers join in on camera.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in