Yahoo buys teenager's mobile app company

Yahoo acquires Summly as part of its new mobile strategy under Marissa Mayer

Nick D'Aloisio, the 17-year-old founder of Summly, is having a good week.

Yahoo announced Monday that it is buying Summly, a London-based company that developed an app that condenses information and makes it easily and quickly readable on mobile devices. Financial details of the deal were not disclosed, but it has to be a windfall for D'Aloisio, who is still in high school.

"Our vision is to simplify how we get information, and we are thrilled to continue this mission with Yahoo's global scale and expertise," wrote D'Aloisio on Summly's site. "After spending some time on campus, I discovered that Yahoo has an inspirational goal to make people's daily routines entertaining and meaningful, and mobile will be a central part of that vision. For us, it's the perfect fit."

Yahoo reported that it's not just buying the company. D'Aloisio is joining Yahoo as part of the deal.

Yahoo is shutting down the Summly app, but said the technology will reappear "soon" as part of Yahoo's mobile push.

"Mobile devices are at the center of how we engage with the people, experiences and interests we love," wrote Adam Cahan, a senior vice president of mobile and emerging products at Yahoo, in a blog post (http://ycorpblog.com/2013/03/25/yahoo-to-acquire-summly/ ) . "We're focused on creating beautiful experiences that people are excited to use every day -- products that inspire and delight. We can't wait to work with Nick and the Summly team to do just that."

D'Aloisio launched Summly in December 2011, tapping into the growing worldwide interest in mobile devices and the apps that work with them. Despite his young age, he received venture capital funding from Horizons Ventures and also received investment and advice from actor Ashton Kutcher and artist Yoko Ono.

Marissa Mayer, Yahoo's new CEO, has said that taking advantage of the burgeoning mobile market is part of her plan to rebuild the company.

In January, Mayer said mobile products are "incredibly important to our strategy."

To that end, Yahoo also recently acquired the mobile recommendations app Stamped and the video chat broadcasting app OnTheAir.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.

See more by Sharon Gaudin on Computerworld.com.

Read more about mobile apps in Computerworld's Mobile Apps Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

Why it’s time to ditch the 4Ps and embrace the 4Cs of modern marketing purpose

There is a very simple and fascinating experiment you can conduct in your own organisation: Ask 10 of your colleagues to define ‘marketing’. I can guarantee 10 widely varying definitions.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

play barbie games https://www.barbi-igre.net/

Karlo Bozak

Rethinking gamification in marketing

Read more

There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...

Curtis Bacchus

CMO's top 10 martech stories for the week - 9 August 2018

Read more

Love the counter intuitive StubHub example!

Rishi Rawat

Yale University says you’re missing this marketing advantage

Read more

atch Every NFL game live streaming in HD TV go here >>>>fwcrussiatv .blogspot

Ethel Parkinson

Latest Hays jobs report show widespread gaps in marketing and digital skills

Read more

Latest Podcast

More podcasts

Sign in