The UK-based Superdrug retail chain is rolling out free Wi-Fi with the aim of improving in-store customer satisfaction and communication.
Superdrug said customers would have the opportunity to browse online, learn about its products and access online reviews and social media.
Superdrug will also be able to gather anonymised browsing information to help it provide advertising relevant to shoppers. The media window space, shown to each user upon connection to Wi-Fi in store, will be used for advertising messages.
Matt Walburn, marketing director at Superdrug, said: "We know how trend conscious our customers are and free Wi-Fi will allow them to go online to gain instant inspiration. The new technology will add an extra element of interaction and fun for our customers."
Superdrug has gone to BSkyB-owned Wi-Fi company The Cloud to build its wireless network. The Cloud has also built retail Wi-Fi networks for PizzaExpress, M&S, Caff Nero, Eat, Greggs, Pret and Wagamama.
The Cloud network at Birmingham's NEC however was recently ripped out, however, and replaced with a more extensive and self-managed network using high performance equipment from Xirrus, which can support up to 22,000 concurrent users.
Follow CMO on Twitter: @CMOAustralia.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness