Programmable networks will power 'Internet of Everything,' says Cisco

The company's SDN strategy and programmable chips give it an edge over rivals, executives said For the Internet of Things to become a reality, networks need to get a whole lot smarter and more flexible, according to Cisco.

The company aims to build an ‘Internet of Everything’ that will link sensors, mobile devices and network infrastructure, chief strategy and technology officer, Padmasree Warrior, said.

Cisco estimates this will be a US$14.4 trillion (AUD$13.98 trillion) business opportunity, with ways to make and save money in sectors including manufacturing, health care, smart power grids and the public sector. Services that bring in data from many sources and require distributed processing will make networks even more crucial than they are today, the company says.

"Ninety-nine per cent of the things in the world today are still not connected to the Internet," said Rob Lloyd, Cisco's president for sales and development, who joined Warrior for a press day at the company's headquarters in San Jose, California.

Though there are 92 different legacy protocols used in connected devices today, Cisco expects most of those objects eventually to connect using IP (Internet Protocol), playing into Cisco's own area of strength.

Programmability will be crucial to making those combined systems useful, Warrior said. Cisco hopes to take advantage of that with its Cisco ONE software-defined networking strategy and the internally developed processors in its gear.

As an example of a use for this new type of infrastructure, Warrior laid out a way shoppers might plan a trip to a downtown store. The retailer's mobile app could share real-time data about wait times in the store and combine that with information from a city-run system that used embedded sensors to determine how many parking spaces were free nearby. Drivers arriving at the parking lot could make a short-range peer-to-peer wireless connection with a kiosk to get a map to the nearest space available at that time.

Cisco has equipped a parking lot at its own headquarters with such sensors under each space, with a system to reserve room for a car and then find the nearest available space on arriving. This can prevent time and fuel wasted looking for parking, Warrior said.

The combination of sensor data, cloud-based services and distributed, local processing will be repeated across many industries, Warrior said. It will fuel new types of applications that will require more programmable networks, she said.

Cisco ONE is the company's strategy to make networks better understand applications. At its core is onePK (ONE Platform Kit), which will include 710 APIs (application programming interfaces) that developers can use to take advantage of features in Cisco's existing and future network equipment, according to Lloyd. Those APIs will let developers address the US$180bn installed base of Cisco gear, he said.

Cisco ONE has been called Cisco's answer to SDN (software-defined networking), though the company says it's going beyond other SDN approaches, which focus on separating the control from the transport layer of the network.

"Our vision is much broader. We see the network as a platform," Warrior said. Cisco says its approach allows for more programmability.

The company's ASICs (application-specific integrated circuits) bring another element of programmability, Lloyd said, showing off chips for Cisco's Catalyst 3850 switch and ASR1000 Aggregation Services Routers. Developers will be able to gain access to the software that runs on those ASICs through Cisco ONE, Lloyd said.

"ASICs in the products, with software and services, I think, is going to allow Cisco to really, really shake this industry," Lloyd said.

Follow CMO on Twitter: @CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

I have had that scenario with the mail happen so many times! I never thought anything of it, maybe because I have become desensitized. I ...

Diana Da Silva

Data has the power to build or burn brands - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in