All the information a CMO needs to be a true leader

CMO is the newest media title from IDG Communications, the world’s leading technology media, events and research company.

CMO is a direct response to the rise of the Chief Marketing Officer (CMO) as technology buyer and business leader, and represents the first publication in Australia dedicated to this influential professional group. CMO addresses the unique leadership and management challenges chief marketers face as they look to align their own practices and insights with those of the business.

Our brand delivers stimulating, thought-provoking and inspiring content for the modern marketing chief covering everything from leadership and management strategies to customer insights and digital and social media marketing trends. We demystify technology, delve into marketing, data and analytics best practice, and provide a platform for marketing leaders to share their concerns and ideas.

As well as content from our team of independent journalists, we feature contributions from industry thought leaders, agencies, technology and data experts as well as multimedia such as slideshows and video. All of this helps marketing chiefs be more successful and take up their rightful place as corporate leaders and chiefs of customer experience.

According to research from Gartner analysts, CMOs are expected to spend more money on technology than CIOs by 2017 as they crunch through vast amounts of data to drive customer insights, make decisions in real-time and deliver demonstrable ROI.

Yet these marketers need to keep up with an ever-increasing plethora of technology platforms, digital offerings and communication channels available today. At the same time, they must work out how to balance innovation with strategic investment. We look at these challenges through case studies and features with leading brands and marketers around the globe.

CMO’s target audience includes Chief Marketing Officers, Vice-Presidents and General Managers of Sales and Marketing, Chief Digital Officers, Chief Content Officers, Directors of Customer/Client Experience, Directors of Strategic Marketing and Digital Strategy leaders.

CMO website launched in April 2013, and our first print and digital magazine edition was introduced in March 2014 in a quarterly format. The brand also encompasses an extensive events program. You can sign up for our regular email newsletter, the magazine, and the opportunity to participate in our events at: http://www.cmo.com.au/user/mailing_list/.

CMO sits alongside IDG Communications Australia’s highly-respected professional titles for c-level executives including CIO, CSO and CFO World.

IDG Communications was founded in 1964 and now services an audience of more than 280 million technology buyers in 97 countries. Our global media brands encompass more than 460 websites, 200 print titles, more than 200 mobile apps and video games and include Computerworld, TechWorld, PC World, Network World, InfoWorld and MacWorld. For more information, visit www.idg.com.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Blog Posts

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

​ Coronavirus is rapidly changing customer behaviour: Is your marketing team adapting quickly enough?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

Why COVID-19 makes it more important than ever to move at the speed of the consumer

There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.

Emma Macey

General manager, SuperNova Media

Great article. Well said!Https://www.virtualtradesho...Virtual conference

Curtis Okeefe

Can virtual events fill the digital conference gap?

Read more

Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

Read more

We encourage you to share your thoughts on your favorite social platform. Digital Marketing Consultant HyderabadDigital Marketing Analyst...

Chaitanya Nandigam

CMO interview: Charting a new customer course at a NFP fintech

Read more

Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

Read more

Latest Podcast

More podcasts

Sign in