All the information a Chief Marketing Officer needs to be a true leader

CMO is produced by global publishing leader, Foundry (formerly IDG Communications), and focuses on the unique leadership, customer, data and technology challenges facing marketing leaders and senior customer experience executives today.

CMO is a direct response to the rise of the Chief Marketing Officer (CMO) as technology buyer and business leader and represents the premier media offering in Australia and New Zealand dedicated to this influential professional group. CMO addresses the unique leadership and management challenges chief marketers and customer leaders face as they look to align their own practices and insights with those of the business, while also navigating marketing and customer technology and data solutions.

At CMO, our editorial and brand approach is twofold: Firstly, we assist CMOs, marketing and customer leaders to understand their changing role in corporate leadership and as custodians of the customer. Secondly, we help navigate and harness the growing array of technology, digital and data capabilities available to in the marketing, advertising and customer ecosystem.

As the world’s number one technology publisher, we know IT inside out. And we know the value technology can bring to business. But CMO doesn’t stop there. Our brand delivers stimulating, thought-provoking and inspiring content for the modern marketing and customer chief covering everything from leadership and management strategies to customer insights and digital and social media marketing trends. CMO not only demystifies technology, we delve into marketing, data and analytics best practice.

Through this ambition, CMO has established a compelling platform and community approach enabling marketing and customer leaders to share their thoughts, concerns and ideas.

All of this helps marketing chiefs be more successful and take up their rightful place as corporate leaders and chiefs of brand and customer engagement.

CMO’s engaged audience includes Chief Marketing Officers, Vice-Presidents and General Managers of Sales and Marketing, Chief Brand Officers, Chief Customer Officers, Chief Growth Officers, Directors of Customer/Client Experience, Directors of Strategic Marketing, Communications, Content and Product, plus Digital Strategy leaders.

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Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

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Tom Devid

Report: 4 ways to generate customer loyalty

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CodeWare Limited

APAC software company brings on first VP of growth

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

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Gartner highlights four content marketing platform players as leaders

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Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

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