All the information a Chief Marketing Officer needs to be a true leader

CMO is produced by global publishing leader, Foundry (formerly IDG Communications), and focuses on the unique leadership, customer, data and technology challenges facing marketing leaders and senior customer experience executives today.

CMO is a direct response to the rise of the Chief Marketing Officer (CMO) as technology buyer and business leader and represents the premier media offering in Australia and New Zealand dedicated to this influential professional group. CMO addresses the unique leadership and management challenges chief marketers and customer leaders face as they look to align their own practices and insights with those of the business, while also navigating marketing and customer technology and data solutions.

At CMO, our editorial and brand approach is twofold: Firstly, we assist CMOs, marketing and customer leaders to understand their changing role in corporate leadership and as custodians of the customer. Secondly, we help navigate and harness the growing array of technology, digital and data capabilities available to in the marketing, advertising and customer ecosystem.

As the world’s number one technology publisher, we know IT inside out. And we know the value technology can bring to business. But CMO doesn’t stop there. Our brand delivers stimulating, thought-provoking and inspiring content for the modern marketing and customer chief covering everything from leadership and management strategies to customer insights and digital and social media marketing trends. CMO not only demystifies technology, we delve into marketing, data and analytics best practice.

Through this ambition, CMO has established a compelling platform and community approach enabling marketing and customer leaders to share their thoughts, concerns and ideas.

All of this helps marketing chiefs be more successful and take up their rightful place as corporate leaders and chiefs of brand and customer engagement.

CMO’s engaged audience includes Chief Marketing Officers, Vice-Presidents and General Managers of Sales and Marketing, Chief Brand Officers, Chief Customer Officers, Chief Growth Officers, Directors of Customer/Client Experience, Directors of Strategic Marketing, Communications, Content and Product, plus Digital Strategy leaders.