All the information a CMO needs to be a true leader

CMO is the newest media title from IDG Communications, the world’s leading technology media, events and research company.

CMO is a direct response to the rise of the Chief Marketing Officer (CMO) as technology buyer and business leader, and represents the first publication in Australia dedicated to this influential professional group. CMO addresses the unique leadership and management challenges chief marketers face as they look to align their own practices and insights with those of the business.

Our brand delivers stimulating, thought-provoking and inspiring content for the modern marketing chief covering everything from leadership and management strategies to customer insights and digital and social media marketing trends. We demystify technology, delve into marketing, data and analytics best practice, and provide a platform for marketing leaders to share their concerns and ideas.

As well as content from our team of independent journalists, we feature contributions from industry thought leaders, agencies, technology and data experts as well as multimedia such as slideshows and video. All of this helps marketing chiefs be more successful and take up their rightful place as corporate leaders and chiefs of customer experience.

According to research from Gartner analysts, CMOs are expected to spend more money on technology than CIOs by 2017 as they crunch through vast amounts of data to drive customer insights, make decisions in real-time and deliver demonstrable ROI.

Yet these marketers need to keep up with an ever-increasing plethora of technology platforms, digital offerings and communication channels available today. At the same time, they must work out how to balance innovation with strategic investment. We look at these challenges through case studies and features with leading brands and marketers around the globe.

CMO’s target audience includes Chief Marketing Officers, Vice-Presidents and General Managers of Sales and Marketing, Chief Digital Officers, Chief Content Officers, Directors of Customer/Client Experience, Directors of Strategic Marketing and Digital Strategy leaders.

CMO website launched in April 2013, and our first print and digital magazine edition was introduced in March 2014 in a quarterly format. The brand also encompasses an extensive events program. You can sign up for our regular email newsletter, the magazine, and the opportunity to participate in our events at: http://www.cmo.com.au/user/mailing_list/.

CMO sits alongside IDG Communications Australia’s highly-respected professional titles for c-level executives including CIO, CSO and CFO World.

IDG Communications was founded in 1964 and now services an audience of more than 280 million technology buyers in 97 countries. Our global media brands encompass more than 460 websites, 200 print titles, more than 200 mobile apps and video games and include Computerworld, TechWorld, PC World, Network World, InfoWorld and MacWorld. For more information, visit www.idg.com.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

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It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

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Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

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I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

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The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

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