All the information a CMO needs to be a true leader

CMO is the newest media title from IDG Communications, the world’s leading technology media, events and research company.

CMO is a direct response to the rise of the Chief Marketing Officer (CMO) as technology buyer and business leader, and represents the first publication in Australia dedicated to this influential professional group. CMO addresses the unique leadership and management challenges chief marketers face as they look to align their own practices and insights with those of the business.

Our brand delivers stimulating, thought-provoking and inspiring content for the modern marketing chief covering everything from leadership and management strategies to customer insights and digital and social media marketing trends. We demystify technology, delve into marketing, data and analytics best practice, and provide a platform for marketing leaders to share their concerns and ideas.

As well as content from our team of independent journalists, we feature contributions from industry thought leaders, agencies, technology and data experts as well as multimedia such as slideshows and video. All of this helps marketing chiefs be more successful and take up their rightful place as corporate leaders and chiefs of customer experience.

According to research from Gartner analysts, CMOs are expected to spend more money on technology than CIOs by 2017 as they crunch through vast amounts of data to drive customer insights, make decisions in real-time and deliver demonstrable ROI.

Yet these marketers need to keep up with an ever-increasing plethora of technology platforms, digital offerings and communication channels available today. At the same time, they must work out how to balance innovation with strategic investment. We look at these challenges through case studies and features with leading brands and marketers around the globe.

CMO’s target audience includes Chief Marketing Officers, Vice-Presidents and General Managers of Sales and Marketing, Chief Digital Officers, Chief Content Officers, Directors of Customer/Client Experience, Directors of Strategic Marketing and Digital Strategy leaders.

CMO website launched in April 2013, and our first print and digital magazine edition was introduced in March 2014 in a quarterly format. The brand also encompasses an extensive events program. You can sign up for our regular email newsletter, the magazine, and the opportunity to participate in our events at: http://www.cmo.com.au/user/mailing_list/.

CMO sits alongside IDG Communications Australia’s highly-respected professional titles for c-level executives including CIO, CSO and CFO World.

IDG Communications was founded in 1964 and now services an audience of more than 280 million technology buyers in 97 countries. Our global media brands encompass more than 460 websites, 200 print titles, more than 200 mobile apps and video games and include Computerworld, TechWorld, PC World, Network World, InfoWorld and MacWorld. For more information, visit www.idg.com.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

he decision to limit the initial version of the code to two US companies is discriminatory and will inevitably give an unfair advantage t...

Azeem Sohail

Google hits out at ACCC draft code of conduct for news media negotiations

Read more

You’re a warrior woman from way back. Just let the muscle memory take over!

Hannah Sturrock

Why fear trumps marketing theory - Marketing edge - CMO Australia

Read more

What an inspiring piece of writing, Hannah, thank you so much for sharing! All right, team jersey out of the locker, brains on, eye of th...

Myriam Conrie

Why fear trumps marketing theory - Marketing edge - CMO Australia

Read more

Thanks for the post

Ashirwad Towers

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

Blog Posts

Creating a culture club builds ownership of teamwork

Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.

Colin D Ellis

Culture change expert, author

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Sign in