All the information a CMO needs to be a true leader

CMO is the newest media title from IDG Communications, the world’s leading technology media, events and research company.

CMO is a direct response to the rise of the Chief Marketing Officer (CMO) as technology buyer and business leader, and represents the first publication in Australia dedicated to this influential professional group. CMO addresses the unique leadership and management challenges chief marketers face as they look to align their own practices and insights with those of the business.

Our brand delivers stimulating, thought-provoking and inspiring content for the modern marketing chief covering everything from leadership and management strategies to customer insights and digital and social media marketing trends. We demystify technology, delve into marketing, data and analytics best practice, and provide a platform for marketing leaders to share their concerns and ideas.

As well as content from our team of independent journalists, we feature contributions from industry thought leaders, agencies, technology and data experts as well as multimedia such as slideshows and video. All of this helps marketing chiefs be more successful and take up their rightful place as corporate leaders and chiefs of customer experience.

According to research from Gartner analysts, CMOs are expected to spend more money on technology than CIOs by 2017 as they crunch through vast amounts of data to drive customer insights, make decisions in real-time and deliver demonstrable ROI.

Yet these marketers need to keep up with an ever-increasing plethora of technology platforms, digital offerings and communication channels available today. At the same time, they must work out how to balance innovation with strategic investment. We look at these challenges through case studies and features with leading brands and marketers around the globe.

CMO’s target audience includes Chief Marketing Officers, Vice-Presidents and General Managers of Sales and Marketing, Chief Digital Officers, Chief Content Officers, Directors of Customer/Client Experience, Directors of Strategic Marketing and Digital Strategy leaders.

CMO website launched in April 2013, and our first print and digital magazine edition was introduced in March 2014 in a quarterly format. The brand also encompasses an extensive events program. You can sign up for our regular email newsletter, the magazine, and the opportunity to participate in our events at: http://www.cmo.com.au/user/mailing_list/.

CMO sits alongside IDG Communications Australia’s highly-respected professional titles for c-level executives including CIO, CSO and CFO World.

IDG Communications was founded in 1964 and now services an audience of more than 280 million technology buyers in 97 countries. Our global media brands encompass more than 460 websites, 200 print titles, more than 200 mobile apps and video games and include Computerworld, TechWorld, PC World, Network World, InfoWorld and MacWorld. For more information, visit www.idg.com.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Channelling climate positive design

As we enter 2020, the new decade spells infinite possibility in digital and design. Yet ironically, the biggest trend we’re facing has nothing to do to with innovative technology. It is something much more ‘down to earth’: The state of our planet. Or more specifically: Climate change.

Katja Forbes

Founder and chief, sfyte

Non-linear transformation: The internal struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).

Neil Kelly

Partner, transformation, Wunderman Thompson

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

I think some of these ideas are great. These tips will help me to improve my system. Thanks!

Henry Reid

9 Ways to Improve Your Company's CRM System

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It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

Mae Davis

7 ways small businesses can benefit from mobile apps

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Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...

Andrea Foster

How to spot a ‘design-led’ versus ‘design-fed’ company

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ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...

Vee.

How the ABC used an online community to help build a movement

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Thank you for your feedback, Astha! Always appreciated.

Vanessa Skye Mitchell

5 things marketers should know about data privacy in 2020

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