All the information a Chief Marketing Officer needs to be a true leader

CMO is produced by global publishing leader, Foundry (formerly IDG Communications), and focuses on the unique leadership, customer, data and technology challenges facing marketing leaders and senior customer experience executives today.

CMO is a direct response to the rise of the Chief Marketing Officer (CMO) as technology buyer and business leader and represents the premier media offering in Australia and New Zealand dedicated to this influential professional group. CMO addresses the unique leadership and management challenges chief marketers and customer leaders face as they look to align their own practices and insights with those of the business, while also navigating marketing and customer technology and data solutions.

At CMO, our editorial and brand approach is twofold: Firstly, we assist CMOs, marketing and customer leaders to understand their changing role in corporate leadership and as custodians of the customer. Secondly, we help navigate and harness the growing array of technology, digital and data capabilities available to in the marketing, advertising and customer ecosystem.

As the world’s number one technology publisher, we know IT inside out. And we know the value technology can bring to business. But CMO doesn’t stop there. Our brand delivers stimulating, thought-provoking and inspiring content for the modern marketing and customer chief covering everything from leadership and management strategies to customer insights and digital and social media marketing trends. CMO not only demystifies technology, we delve into marketing, data and analytics best practice.

Through this ambition, CMO has established a compelling platform and community approach enabling marketing and customer leaders to share their thoughts, concerns and ideas.

All of this helps marketing chiefs be more successful and take up their rightful place as corporate leaders and chiefs of brand and customer engagement.

CMO’s engaged audience includes Chief Marketing Officers, Vice-Presidents and General Managers of Sales and Marketing, Chief Brand Officers, Chief Customer Officers, Chief Growth Officers, Directors of Customer/Client Experience, Directors of Strategic Marketing, Communications, Content and Product, plus Digital Strategy leaders.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

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More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

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So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

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Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

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Blog Posts

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

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