All the information a CMO needs to be a true leader

CMO is the newest media title from IDG Communications, the world’s leading technology media, events and research company.

CMO is a direct response to the rise of the Chief Marketing Officer (CMO) as technology buyer and business leader, and represents the first publication in Australia dedicated to this influential professional group. CMO addresses the unique leadership and management challenges chief marketers face as they look to align their own practices and insights with those of the business.

Our brand delivers stimulating, thought-provoking and inspiring content for the modern marketing chief covering everything from leadership and management strategies to customer insights and digital and social media marketing trends. We demystify technology, delve into marketing, data and analytics best practice, and provide a platform for marketing leaders to share their concerns and ideas.

As well as content from our team of independent journalists, we feature contributions from industry thought leaders, agencies, technology and data experts as well as multimedia such as slideshows and video. All of this helps marketing chiefs be more successful and take up their rightful place as corporate leaders and chiefs of customer experience.

According to research from Gartner analysts, CMOs are expected to spend more money on technology than CIOs by 2017 as they crunch through vast amounts of data to drive customer insights, make decisions in real-time and deliver demonstrable ROI.

Yet these marketers need to keep up with an ever-increasing plethora of technology platforms, digital offerings and communication channels available today. At the same time, they must work out how to balance innovation with strategic investment. We look at these challenges through case studies and features with leading brands and marketers around the globe.

CMO’s target audience includes Chief Marketing Officers, Vice-Presidents and General Managers of Sales and Marketing, Chief Digital Officers, Chief Content Officers, Directors of Customer/Client Experience, Directors of Strategic Marketing and Digital Strategy leaders.

CMO website launched in April 2013, and our first print and digital magazine edition was introduced in March 2014 in a quarterly format. The brand also encompasses an extensive events program. You can sign up for our regular email newsletter, the magazine, and the opportunity to participate in our events at: http://www.cmo.com.au/user/mailing_list/.

CMO sits alongside IDG Communications Australia’s highly-respected professional titles for c-level executives including CIO, CSO and CFO World.

IDG Communications was founded in 1964 and now services an audience of more than 280 million technology buyers in 97 countries. Our global media brands encompass more than 460 websites, 200 print titles, more than 200 mobile apps and video games and include Computerworld, TechWorld, PC World, Network World, InfoWorld and MacWorld. For more information, visit www.idg.com.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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Blog Posts

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Why marketing and UX teams must join IT on cyber security

For far too long, cyber security has been considered the sole domain and concern of the IT department, with other departments including marketing, UX and design, firmly entrenched in the belief it is not their concern. The reality could not be further from the truth. In fact, this view is dangerous as it could lead to irreparable brand damage and a lack of trust in consumer behaviour.

Nicki Doble

CIO, Cover-More Group

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