Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.
Interview: Carl Tsukahara, CMO, Birst
IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of using intent data to find the best fit companies, buyers and use cases to build a framework for evaluating and priming their sales pipeline and more.