There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Interview: Jim Kruger, CMO, Polycom
IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs, understand buying intent and more.