In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
Interview: Jim Kruger, CMO, Polycom
IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs, understand buying intent and more.