Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.
Interview: Jim Kruger, CMO, Polycom
IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs, understand buying intent and more.