Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.
Interview: Simon Mulcahy, Interim CMO, Salesforce
IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Simon Mulcahy, interim CMO of Salesforce, speaks to Josh London, CMO of IDG and shares his thoughts on using insights to suggest next steps for customer outreach at exactly the right time, balancing the art and science of marketing and the Dreamforce Experience.