There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
North Face eyes A.I. for retail advantage
Retailer North Face has turned to artificial intelligence on its website to better help customers with their purchases.