It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.
North Face eyes A.I. for retail advantage
Retailer North Face has turned to artificial intelligence on its website to better help customers with their purchases.