Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?
CMO/CIO video: IBM's Glen Thomas on building your customer credentials
Following CMO and CIO's event on Engineering the New Customer Experience, we speak with IBM's vice-president of marketing and communication, Glen Thomas, on what CMOs need to consider when building better customer engagement, and the IT/marketing relationship