There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
CMO video: QT Mutual Bank's Sitecore journey
CMO speaks to QT Mutual Bank echannel specialist Sean Riley about the company's Sitecore rolloutSean Riley, echannel specialist, marketing at QTMB