Customer retention and customer engagement are two key aims of AIA Australia’s Vitality program rewarding a consumer’s healthy lifestyle, according to digital CRM manager, Nathan Cole.

The former CMO of Gold Coast Tourism, Jan Hutton, has been appointed the new general manager of marketing at Destination NSW.

Lego is a brand synonymous with play. Indeed, its name is derived from the Danish words for ‘play well’ – leg godt. So it is perhaps not surprising to hear senior global director at Lego Group, Lars Silberbauer, uses similar language when referring to his own job.

​​The bidding war for Adshel is heating up. APN Outdoor Group has confirmed it’s put in a $500 million bid for rival out-of-home provider, Adshel, an acquisition it says would complement its Australian product offering.

​Australian credit card comparison website, Credit Card Compare, has brought on its first marketing chief as part of plans to drive international expansion.

Empowerment of customers has required almost every business to transform, whether they know it or not, and customer journeys need to be ex-examined if true CX transformation is to be achieved.

Artificial intelligence (AI) will mediate with brands on behalf of consumers, and people will form personal relationships with AI.

Machine learning has become one of the hottest topics in marketing circles in 2018, as organisations strive to understand what it can do and how it works. But as with most emerging technologies, there is limited experience in market against which to make decisions.

Alibaba Group is powering ahead with a range of AI research and initiatives in a bid to realise its vision: To make it easy to do business everywhere and anywhere.

Organisations that don't adjust their business models to deliver shared value, and put product ahead of customers, will not fare well in the future. This is the opinion of Suncorp's Mark Reinke, who is leaving the organisation after 14 years. After almost unheard-of career longevity with a single business, Reinke knows a thing or two about business transformation. And this will place him in great stead as he leaves his current role as advisor to Suncorp’s CEO to pursue his own projects.

CMO is delighted to announce the first speakers for CMO Momentum, our annual conference dedicated to Australian CMOs, marketing, customer and digital leaders, returning to Sydney on Wednesday 4 July.

All the latest martech and adtech news this week from Hubspot, Oracle, Tealium, Medallia, MuleSoftand more.

Artificial intelligence (AI) is here to stay. And while brands are in varying stages of maturity with AI projects and strategies, there’s one common principle: The nascent technology needs to meet customer expectations in a simple and useful manner.

Marketers with blind faith in adtech and martech are at risk of putting advertising in front of people who were going to buy anyway and waste time and money on useless personalisation activities.

​Can businesses use personalisation to increase profitability while also being ethical? This was the subject of the talk led by professor Tiberio Caetano, co-founder and chief scientist of Ambiata, at CeBIT 2018 today.

Sydney Water’s move to hatch an innovation lab is helping reframe problems and forms a key part of the utilities’ overarching CX strategy, according to customer experience solutions manager, John Isben.

​In its latest shot over the bow of Australia Post’s delivery monopoly, Sendle has launched its first-ever brand campaign. The launch comes after Sendle successfully trademarked ‘Post Without The Office’ after Australia Post took them to court.

​It is often said smell is the most evocative senses, readily resurfacing memories and feelings. But with marketers generally limited in their ability to reach the olfactory organs of most consumers, other senses can still be used to great effect.

Using artificial intelligence (AI) to identify and target specific consumer groups via social media insights and loyalty data has seen Australian chocolateria, San Churro, chalk up 6.6 per cent return on investment and a predicted $500,000 in additional in-store spend.

The AANA and Advertising Standards Bureau will join forces at a board level in a move the pair say will future-proof and streamline Australia’s self-regulatory system for advertising while still retaining the independence of the complaints body.