In a significant departure from the clichéd infrastructure company in hard hats and high-vis vests, John Holland has completely overhauled its brand for the first time in 69 years.

NAB has followed the lead of Cambridge Analytica, Facebook, KFC UK and other high-profile brands looking to gain back customer trust and used a full-page print ad to apologise for a weekend server failure that left customers without access to bank accounts for five hours.

Brands must transform the way they plan their communications across media and up the ante on mobile, as a recent report shows media consumption on mobile devices is set to rapidly rise by 2020.

National Australia Bank is working to deliver personalisation in the moment, rather than after the fact, in order to create great customer experiences, its general manager of consumer marketing and customer strategy says.

Hyundai Motor Company Australia has accelerated its way from ninth to second position in the ranks of Australian automotive companies for service after overhauling its customer experience approach.

Australian specialty baby goods retailer, Baby Bunting, is transforming its online retail environment, moving beyond the traditional shopping cart and instead providing what it says are engaging customer experiences.

GSK has officially confirmed former US-based CMO, Theresa Agnew, as its area general manager for A/NZ to sit at the helm of its consumer healthcare business locally.

One of the first lessons Shane Atchison learnt joining Domo as CMO eight months ago was marketing leaders don’t talk about agencies very often.

Digital transformation has to be the combination of continuous business improvement and driving customer value with talent and people management, Qantas’s digital and mechandising lead, Sheerien Salindera, says.

Adobe’s CIO, Cynthia Stoddard, is so committed to ensuring employee experiences are as personalised and strong as customer experiences, she’s dedicated one of her team leaders to the task and launched a program to make it happen.

Compelling customer experiences require “a constant stream” of customer feedback, Slack’s global vice-president of marketing, Kelly Watkins, says. It's sound advice and not overly complicated, but often, it’s difficult for companies to achieve.

We are entering the era of relationships where the process of understanding what’s happening with customers, then delivering against those needs, is crucial to building brand connections that sustain businesses.

Few companies of the digital era are as synonymous with the concept of great customer service as Zappos. Continuing to keep customers happy is a key focus for the group’s head of customer research, Alex Genov, who is speaking at the forthcoming CX Innovation & Tech Fest in Melbourne.

​More than 50 marketing and CX managers and leaders gathered at Melbourne's Crown Casino on 24 May for CMO's latest breakfast on creating intelligence customer connections, sponsored by InMoment. Here are some pictorial highlights of the morning.

Ex-general manager for M&C Saatchi, Mim Haysom, has joined Suncorp in the role of executive general manager brand and marketing.

​A host of leading Australian marketers came together in Sydney on 23 May to celebrate CMO from IDG's fifth birthday. Here are pictorial highlights from the event.

Five years ago in May, IDG tasked me with launching CMO as a brand in Australia. It was a decision driven by two factors: One, the exponential growth of technology in the marketing sphere; and two, the rising role of the marketer as an executive leader of influence.

All the latest martech and adtech news this week from Zendesk, Quantcast, OneTrust, FreeWheel, Ziva and more.

Accenture Interactive has taken a large step into agency territory with the announcement it’s investing in in-housing, media planning, and buying.

In an effort to complete with Oracle, SAP, and Salesforce, Adobe has entered into an agreement to acquire Magento Commerce, thereby adding digital commerce capabilities to the Adobe Experience Cloud.