Leadership
Customer trust is not only vital in an environment where customer expectations are increasing daily and competition is fierce, it is a brand differentiator that could make or break a business. You only have to look at the recent scandals around Facebook or the Australian Banks to see this happening.
Digital Marketing
SAP is dropping the ‘Hybris’ name and repositioning its portfolio of marketing, ecommerce, service and customer data cloud platforms under SAP C/4Hana as part of efforts to capture the end-to-end customer experience management market.
Village Roadshow has joined forces with Mastercard to provide new experiences for cardholders across its cinema, theme park and entertainment properties.
Leadership
Lenovo’s Nick Reynolds is exiting the regional CMO role after five years and taking on the global head of marketing for digital, web and social. Bhaskar Choudhuri is stepping into the regional CMO role, responsible for elevating Lenovo’s brand across the region.
Social Media
APAC shoppers are more active on smartphones than ever, digital advertising dominates budgets, and social media is considered to be the most effective form of marketing to acquire new customers. These are the key findings of the Reach, Click and Conversions report released by Criteo.
Digital Marketing
All the latest martech and adtech news this week from Pegasystems, Integral Ad Science, Domo, LivePerson, Adobe, SoundCloud and more.
Digital Marketing
Stronger commercial accountability, data and technology savviness, and the ability to better influence the company culture are significant changes CMOs have experienced in their roles over the last five years. And they’re striving to be braver and take more risks as a result.
Strategy
Open Universities Australia (OUA) has chalked up its first student enrolment growth in 15 quarters and slashed the time it takes to on-board learning providers following a business transformation and overhaul of its technology ecosystem.
Digital Marketing
Telstra and the AFL are teaming up on a new digital content and events play aimed at encouraging stronger engagement between football players and their fans.
Digital Marketing
Denmark-based Danske Bank Group is using a ‘one-tribe’ approach to push its data analytics strategy in order to improve operations and enhance customer experiences.
Digital Marketing
The Interactive Advertising Bureau (IAB) is on the hunt for a new CEO following the immediate departure of Vijay Solanki.
Strategy
The days of quick customer experience wins through digital and mobile innovation are gone and organisations must tackle the more complex task of overhauling their culture in order to find sustainable improvement.
Leadership
The importance of building brands and customer experience has never been more vital for the bottom line and shareholder value. This is just one of the findings from the WPP BrandZ Top 100 Most Valuable Global Brands 2018 report.
Digital Marketing
The onus is on marketers to better understand technology at their disposal because it is technology providing the ability to interact with customers in new ways, Salesforce’s CMO for Asia-Pacific, Michael Peachey, says.
Leadership
In a shock departure, National Australia Bank’s CMO, Andrew Knott, is leaving the organisation after two-and-a-half years in the role.
Leadership
Medibank has launched a WeChat channel to better connect with the growing Australian-Chinese population.
Leadership
Nestle USA’s highly entrepreneurial director of marketing, Daniela Simpson, and Woolworths Australia’s director of marketing, Andrew Hicks, have both joined the line-up of speakers for this year’s CMO Momentum conference.
Digital Marketing
Video and mobile advertising increases have driven a 13.2 per cent year-on-year growth in digital advertising according to the Australian Online Advertising Expenditure Report released by IAB/PwC.
Digital Marketing
All the latest martech and adtech news this week from Microsoft, HubSpot, Tableau, Attunity, and more.
Leadership
In a move that looks set to be the beginning of a brand revitalisation of Country Road, former Supre and Sportsgirl head, Elle Roseby, has been appointed as managing director of the retailer.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
