Harvey Norman has been the biggest loser in the latest Roy Morgan trust survey, skidding as other retailers benefited from record GDP 9.6 per cent growth for the year and maintained their trusted positions.
Digital Marketing
Exponential growth in ecommerce drove Australia Post to record group revenue of $8.27 billion, up 10.3 per cent for the financial year. And the online driver was echoed in year-end reports from retailers, Coles and Woolworths.
Digital Marketing
CMO has filled our virtual sack with Christmas campaigns from the supermarket chains and big retailers to department stories and even the postal service to see how they’re sharing the message of Christmas this year. And we’ve canvassed some industry insiders and experts who share their reactions and analysis on this year’s batch of Christmas campaigns.
Leadership
After nearly 18 months as chief digital officer for Hotsprings, Sven Lindell has made the transition back to chief marketing officer (CMO), this time for Winning Group.
Leadership
Drakes Supermarket is finally in control of its own marketing, for the first time, and it is having a lot of fun with it.
Digital Marketing
Submissions are now closed following the Australian Competition and Consumer Commission's (ACCC’s) draft report highlighting a number of concerns about customer loyalty programs, in particular the sharing of consumer data without consumer knowledge.
Leadership
For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.
Digital Marketing
In response to the changing retail and media landscapes, Woolworths Group has launched a retail media business, Cartology, and is rolling out a national digital screen network across Woolworths Supermarkets and new performance tracking modelling.
Woolworths has confirmed a strategic partnership with Marley Spoon that will see the supermarket giant invest $30 million into the subscription-based meal kit provider as well as its Dinnerly brand.
Leadership
Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value report by Brand Finance.
Digital Marketing
BIG W is in its second year of a turnaround strategy, which aims to make the retailer more relatable to Australian families. And while it's early days, its general manager of marketing, Kristen Linders, says the retailer is starting to see some green shoots.
Leadership
National Heart Foundation CMO, Chris Taylor, is carving out a new consolidated marketing strategy amid sweeping transformational changes to the organisational structure. He is tasked to develop a single marketing function for the national body for the first time.
Leadership
Just why so many Australian marketing leaders are forgoing big corporates in order to work with startups will take centre stage at next week’s CMO Momentum conference in Sydney.
Leadership
Nestle USA’s highly entrepreneurial director of marketing, Daniela Simpson, and Woolworths Australia’s director of marketing, Andrew Hicks, have both joined the line-up of speakers for this year’s CMO Momentum conference.
Leadership
The National Heart Foundation has welcomed former Woolworths marketing head, Chris Taylor, as its new marketing lead, tasked to develop a single marketing function for the national body for the first time.
Leadership
A renewed emphasis on customer engagement by new training for support staff and aligned incentives for executives through to store managers has helped Woolworths improve sales across its food division during the first half, its CEO says.
Nearly three-quarters of Australians are members of at least one store customer loyalty program, with Woolworths Rewards the clear leader in terms of utilisation, new figures suggest.
Digital Marketing
Woolworths has done a backflip on its customer loyalty program and will again allow customers to redeem points for every dollar spent less than a year after overhauling the membership scheme.
Telstra has topped the list of Australia’s most valuable brands for 2016 thanks to its robust customer advocacy strategy, a new list reveals.
Woolworths has insisted its decision to ditch Qantas Frequent Flyer points from its restructured customer loyalty program will benefit shoppers, despite social backlash from its customers suggesting the contrary.
Leadership
Woolworths’ director of customer and brand, Jess Gill, will leave the group this week and is not expected to be directly replaced.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
