Westpac Group has confirmed its new chief brand and marketing officer across both retail and business marketing.

International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.

Westpac has positioned its rollout of Verizon’s DSP solution across its portfolio of brands as a step towards sustaining advertising activities without the cookie.

In the wake of International Women’s Day, there was a lot of talk about how women need to forge ahead in their careers. CMO had the opportunity to talk to a number of marketers about how they got ahead in their careers and the top lessons they learnt along the way - lessons to benefit all those looking to make their careers in marketing.

​Data and analytics market leader, CoreLogic, has appointed Ryan Dinsdale as executive, customer operations, sales and marketing for Australia and New Zealand, effective immediately.

Former Westpac head of advertising, Samuel Viney, has a new role as general manager, customer, at Amart Furniture. The role had been vacant since earlier this year.

​With the digital video advertising landscape growing in both market share and complexity, brands are trying to break new ground, develop new creative, and discover metrics to make it all measurable.

Westpac’s latest ‘Help’ campaign is a part of an ongoing business strategy to demonstrate how the financial provider helps in the moments that matter, borne out of putting the customer at the beginning of marketing and business processes, its CMO says.

Most business might consider complaints negative and something to be avoided, but Westpac has decided to ‘lean in’ and use complaints to transform its organisation and customer experience (CX).

Content is leading Westpac’s latest marketing campaign aimed at helping customers better manage their financial situation after separating from a partner.

Cross-functional teams empowered to make decisions based on what needs to change as well as customer feedback have been key to making digital sales transformation successful at Westpac.

​Former marketing director of ALDI, ​Samuel Viney​, has been appointed head of advertising at Westpac.

​Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value report by Brand Finance.

Marketing leaders from the tourism, banking and FMCG sectors have taken out top three honours in the fourth-annual CMO50 for 2018.

2017 was a very big year for Martine Jager and the Westpac marketing team. Tasked with helping the organisation celebrate 200 years in the Australian market, she joined forces with her leadership team and a cross-functional group to inject history, traditional and emotional back into the Westpac brand.

Andrew Howie is leaving Westpac as head of advertising to take on Amazon Australia's head of brand post.

It sounds ridiculously ambitious for a big four bank to become one of the world’s great service companies, but that’s just what Westpac NZ is trying to achieve, and it has the CX management technology to prove it.

Westpac customers will now have the opportunity to undertake banking transactions while text messaging after the banking giant announced new capabilities for Apple’s iMessage.

Australian banking giant Westpac is unveiling a new 'PayWear' wearable payment accessories and is set to partner with local designers to further build the range range.

Westpac has appointed its first chief customer officer, hiring a former Disney executive from the US as part of a series of executive changes.

Westpac has partnered with data and analytics platform provider, Teradata, to tap into a new seam of big data within the organisation and further its customer engagement strategy.