Unilever Australia and New Zealand has become the latest organisation to receive B Corp certification off the back of the FMCG giant’s global sustainable business strategy efforts.
Measurement & Analytics
Unilever has partnered with Alibaba Cloud, the IaaS outfit behind the Chinese ecommerce giant Alibaba Group, to power its digital marketing initiatives. The multinational consumer goods company will be able to optimise its omni-channel, online and offline demand generation activities using Alibaba Cloud’s artificial intelligence (AI) and cloud-based technologies.
Digital Marketing
Coca-Cola is the most effective brand globally, while Unilever is the most effective marketer, according to the Effie 2020 global index rankings, which have just been announced.
Leadership
Brands are continuing to pull together and offer added value to both customers and the community at large during the COVID-19 pandemic.
Leadership
Unilever, the manufacturer of brands including Dove, Rexona, Lifebuoy, TRESemme, OMO, Surf, Streets and Continental, announced a wide-ranging set of measures to support global and national efforts to tackle the COVID-19 pandemic.
Leadership
T2 CEO and experienced FMCG marketing leader, Nicole Sparshott, will take over the Australia and New Zealand reins at Unilever next month after the retirement of local CEO, Clive Stiff.
Leadership
Marketing chiefs from digital-first companies, FMCG, media, retail and ecommerce have dominated the fifth annual CMO50 list for 2019.
Expansion of the marketing skillset is one of the most exciting parts of the future of CMOs for former Unilever GM and marketer, Paul Connell.
Marketing can play a unique role in grounding business decisions in consumer insight and innovation. But if that isn’t also intrinsically linked to the goals of the business and the CEO’s agenda, then you will always be at odds, says Paul Connell, refreshments GM and marketing director at Unilever.
Leadership
Doing good is just part of doing business today for Unilever and Marriott, which featured in the Dreamforce keynote as examples of putting customers at the centre of business.
Digital Marketing
The perceived threat that one of the world’s largest ad spenders, Unilever, could boycott Google and Facebook is helping force a rethink on how to protect brand safety and emphasise the consumer in the digital realm, several industry representatives agree.
Digital Marketing
Unilever CMO, Keith Weed, has threatened to pull the FMCG giant’s digital advertising from Facebook and Google if the pair don’t remove controversial and extreme content from their online platforms.
Leadership
The role of the CMO is a balancing act between chief macro officer one day, and chief micro officer the next, Unilever’s CMO, Keith Weed, claims.
Leadership
Few global businesses have been as committed to connecting commercial success with global sustainability as Unilever.
Digital Marketing
Unilever, the world's second largest advertising company and the owner of 490 brands, yesterday crowned UK digital firm, Glimr, the winner of its international Scale Up competition at the Digital Shoreditch festival in London.
Digital Marketing
Unilever is expanding efforts to connect its brands with startups by launching its Foundry partnership program into a third country this month.
Social Media
Social media has increased the importance of producing marketing that spurs word of mouth, according to Acer CMO Michael Birkin.
Digital Marketing
Unilever has struck a partnership with crowdsourcing portal, eYeka, to tap into its global creative community to up the ante across its marketing and communication activities.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
