New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.
Social Media
Although the memory of a bad date can take a lot longer than 24 hours to truly fade, the dating app Tinder has decided that's plenty of time for its users to share photos with their matches.
Social Media
acebook will soon be listening to its users -- literally -- but some of them wish it would cover its ears.
Social Media
Facebook has introduced Paper, a mobile app that mixes content from a user's own feed with articles from "well-known publications" and displays it all with a new interface.
Digital Marketing
AT&T will let media companies and other partners cover the cost of delivering some data over the carrier's mobile network, letting subscribers click on videos and other content without worrying about their monthly data caps.
Social Media
You might think of Instagram's new private messaging feature as a way to share certain photos with just your best friends. But Instagram -- and the Kardashians -- have other ideas about how the tool could be used to serve up promotional content.
Digital Marketing
Apple is taking a closer look at shoppers in its retail stores, under a new program that will push product-related information to their mobile devices using its iBeacon trackers.
Digital Marketing
In yet another mobile acquisition, Yahoo has acquired Qwiki, a New York City company that makes an app for turning photos and videos into short, edited movies.
Google has asked the court overseeing terrorism-related surveillance programs at the U.S. National Security Agency to allow the company to publish information on the number of surveillance requests it receives.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
