As a non-bank lender, Pepper Money doesn’t want to compete on generic search terms in the financial services category because it’s just too expensive and not worth the investment to go head-to-head with the dominant players.

Things were so easy for digital marketers in the 1990s, when the world simply consisted of desktop Web pages and email. Now, as we exit the 2010s, digital channels have proliferated, with chatbots, voice assistants and half a dozen messenger apps all vying for customers’ attention.

It’s the public search results Google displays to consumers every day that ultimately provide the best transparency check around the search giant’s impact and role in society, its search chief claims.

A homegrown company focused on scooping up Australia’s dog poop problem has seen sales and brand reach exponentially increase off the back of improving its social media management approach.

When Google first demonstrated its Duplex service in mid-2018, it stunned the world by making relatively complex bookings over the telephone using a system that sounded very close to how a human might sound. It also breathed new interest into a technology that has become both increasingly prevalent in consumer devices, and an increasing source of frustration – the voice-based user interface.

As more businesses spend big on search marketing, one digital marketing agency has found an innovative way to increase conversions and reduce cost per acquisition for its clients.

Email continues to deteriorate as a marketing and sales vehicle and declined in terms of traffic and revenue generation over the past year.

When you have more than one million keyword search terms and multiple digital brands to manage, having an automated, scalable and efficient search management and reporting tool is vital to your sanity.

Mobile search advertising is experiencing faster growth in Australia than most people realise, and now represents almost 30 per cent of the total paid search links being served, a new report claims.

The chief of marketing management consultancy, Trinity P3, claims Qantas’ decision to request Frequent Flyer customers for personal search data in reward for extra points is indicative of the lack of sufficient customer information being collected by brands.