Digital Marketing
Forrester has released its latest Marketing Resource Management (MRM) Wave, highlighting nine vendors across its leadership, strong performer, contender and challenger ranks.
Digital Marketing
All the latest martech and adtech news from Zoho, Qualtrics, SAP, Validity, Conversica, Odaseva, Swiftline, SAS and Databricks.
Digital Marketing
The marketing sector is no stranger to enthusiastic debate, but the battle between privacy advocates and the holders of customers’ personal data has become especially impassioned.
Leadership
An irony of the data age is that while it is mostly B2C brands lauded for their data prowess, the companies supplying them with analytics tools tend to be B2B. And for this latter group, that means they don’t always get the bask in the glory of what they enable.
Digital Marketing
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
Measurement & Analytics
Building a customer demand-led approach to travel management, predictive personalisation and foresight, not just insight, are all in the sights of Virgin Australia’s analytics chief.
Digital Marketing
The Forrester Wave: Marketing Resource Management Q1 2020 is out, with Aprimo and BrandMaker leading the pack.
Digital Marketing
Adobe and Evergage have topped the latest Forrester Wave rating digital intelligence platform providers based on product offering, strategy and market presence.
Customer Experience Management
A new study has found, by 2030, 67 per cent of customer engagement will be handled by smart machines. However, will this simply be trading empathy for efficiency?
Digital Marketing
Adobe, IBM, Marketo, Oracle, SAP, SAS and Salesforce have been named as ‘leaders’ in Gartner’s recent Magic Quadrant for Multichannel Marketing Hubs report.
Strategy
Online consent can be a minefield for brands, and just doing enough to fulfil legal obligations no longer cuts it. Transparency is key, balanced with the right amount of information.
Digital Marketing
Adobe and Salesforce are leading the pack of enterprise marketing software suite providers, a new Forrester report claims.
Digital Marketing
An inability to produce targeted, trigger-based communications to customers has become a problem of the past for Heritage Bank after deploying a new campaign management platform.
Leadership
How to strike the right balance of art and science and blazing a trail in analytical marketing took centre stage at CMO's most recent Sydney roundtable, sponsored by SAS. Marketers from David Jones, Macquarie Group, Taronga Zoo, Vodafone, Cover-more and more joined the lively discussion while picking up tips for success from SAS global marketing leader and author of The Analytical Marketer, Adele Sweetwood.
SAS wants to supercharge your business analysis, through new software that automatically builds multiple models of data and picks those that best predict future events.
Digital Marketing
Customers are less interested in hearing you talk, than in you talking to them, according to Vodafone marketing and communications general manager, Nilanjan Sarkar.
Digital Marketing
Launching a new bank is rarely an easy proposition, so why not do so with grand ambitions? This has certainly been the intention behind Moscow-based Leto Bank. Launched in 2012 with consumer-oriented products including cash loans, point-of-sale credit, deposits and payments, the bank aims to a leading position across various segments of the Russian consumer lending market.
Digital Marketing
Less than one in five marketers has fully integrated and aligned mobile marketing to their overarching marketing strategy, even as more invest in mobile programs and engagement, according to a new CMO Council report.
Digital Marketing
Customers are happy for businesses to use their data for marketing so long as it’s relevant, according to data scientists at Optus and Medibank.
Digital Marketing
It’s the burning question for organisations today: How do you shift from being a product-centric organisation to a business that puts the customer at the heart of every decision, advancement and innovation?
Digital Marketing
Australian automotive advertising website, Carsales.com.au, has rolled out SAS’s Intelligent Advertising platform solution to improve its marketing efforts and manage ad delivery.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
