When Richard Kelsey and Geoff Huens started online beer retailer, Beer Cartel, in 2009, they had a mission to break the hold of "boring bland beers" on the Australian market.

SpecSavers has announced a trio of promotions across its marketing and customer engagement leaders in what the company said is a response to brand growth and individual performance.

Booktopia CMO, Steffen Daleng, is exiting the business as one of at least 30 staff redundancies as the online retailer works to restructure and improve its earnings.

Engaging existing customers as well as prospecting globally has seen H&M become the latest fashion brand to launch an immersive metaverse experience on Roblox. And with clothing and accessories creation growing on the platform by 25 per cent year-on-year, there’s no doubt there’s plenty more to come.

For decades now, marketers have strived to deliver greater engagement through their online properties.

When Chrystal Dias joined 128-year-old family-owned building supplies business, Bowens, as a digital marketing specialist, she joined an organisation with no ecommerce presence and a digital marketing team of just three. Two years later, Dias has risen to the role of digital marketing manager, the team numbers 13, and ecommerce now represents Bowens' single largest store.

One in six Australians have a disability. That is approximately 4.4 million people, or nearly 20 per cent of the population. By anyone's measure, that’s a massive market. It's also a potentially lucrative one, given more than half of people aged between 15 and 64 are participating in the labour force.

Fresh from securing a $750 million investment from the New South Wales Government into redeveloping the Sydney Fish Market, a renewed identity to depict the changing nature of the iconic brand was a must.

Endeavour Group has appointed for general managers to its expanding omnichannel marketing function, dipping deep into agency ranks to fill the posts.

In the latest of CMO’s Food for Thought series, we ask five stellar marketing chiefs from different industries: What investments have you made over the past year to improve the performance of your digital marketing activities?

Building social and metaverse muscle to deliver modern-day marketing and customer obsession have been priorities for The Iconic’s chief customer officer in the first year of the job.

A new online marketplace is reshaping how ordinary Australians think about dentistry and bringing pricing transparency to an otherwise tight-lipped market.

Flybuys has confirmed former BankVic marketing chief, Deirdre Boyle, as its new chief customer officer.

While many Australians were locked in their homes through parts of 2020 and 2021, beyond their four walls the out-of-home advertising sector was going through a quiet revolution, as site after site was converted to digital screens.

Being able to scale and flex digital, marketing, commerce and services capability responsively and with minimal development work has become a reality for alcohol delivery services player, Jimmy Brings, after adopting a composable commerce approach.

When it came to lifting the capability of its contact centres, Gucci turned to its design teams to create an environment for is staff that captured the essence of the brand.

A 54 per cent uplift in shoppers and above-average category brand penetration are two of the results luxury jewellery and home wares retailer, Georg Jensen, is using to prove the case for returning to outdoor media in 2023.

Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function.

Although King Living had an online presence for many years, it was a brochure-style website. Digital functioned as a home for the product guides rather than a separate but related experience for the premium furniture designer and manufacturer.

Most brands globally still don’t have an appropriate handle on the wealth of data they have available and should be revisiting their data governance and compliance if they’re to avoid falling foul of the regulators.

Data can be incredibly helpful for marketers to optimise around the things they already know, but not so useful when it comes to those things they don’t know.