Rebranding six distinct brands globally into one streamlined entity isn’t a task for the fainthearted. But add in Brexit, a rapidly evolving fintech market, the need to shift from acquisition to more lifecycle-led marketing, and the adoption of programmatic advertising, and you’d be right in thinking OFX marketing chief, Rebecca Shears, has her work cut out for her.
Multi Channel Network (MCN) is bringing its audience-based programmatic trading capabilities to Network Ten.
Test and learn is so ingrained in Expedia’s culture, its brand marketing team leader describes her campaign activity as “science experiments”.
Qantas data business, Red Planet, has struck a deal with the Australian Premium Exchange (APEX) to combine its consumer data with premium advertising inventory across the Fairfax Media and Nine sites.
Marketers wholly subscribing to a metrics-based, programmatic digital marketing approach could be risking brand growth through short-term thinking and optimisation overkill, The Hallway’s Jules Hall claims.
Multinational distilled beverage manufacturer, Pernod Ricard, has struck an Australian partnership with TubeMogul in a bid to bring programmatic media buying in-house in order to plan, buy, measure and optimise its Australian brand advertising.
MediaMath global CMO, Joanna O’Connell, has spent the past 10 years evangelising programmatic media buying and its significance in making customer-led, data-driven marketing a reality.
It’s a no-brainer that marketers want to reach their intended audience in the most efficient way possible. This promise of greater efficiency lies at the heart of the concept of people-based marketing, a digitally driven method of finding and serving the right advertising and content to the right individuals.
Data-driven, people-based display advertising is increasing in popularity quickly as an alternative to the legacy model of traditional digital display, a recent report found.
Data management technology player, Signal, is claiming an Australian first with an independent people-based advertising solution that aims to help brands extend their one-to-one engagement strategy into the digital media realm.
Not only is programmatic advertising unsophisticated today, consumer experiences of what the industry considers sophisticated are mostly terrible.
The new programmatic ecosystem is complex, heavy on data and ever-evolving, so how can brands differentiate themselves and survive this increasingly complex space?
The valuable data delivered through programmatic technology and the ability to use it to improve customer experiences lies at the heart of Volkswagen Australia’s decision to invest into programmatic buying.
“Programmatic is this intersection of creativity and data science, and at Expedia we merge these two things together to use creativity, but empower it with data science,” says Expedia’s head of brand marketing, Vic Walia.
Attribution is vital to marketing success but remains a key stumbling block for Australian marketers, while programmatic is a burgeoning area of spend, a new report has found.
Fairfax Media has launched its new premium programmatic trading offering, allowing advertisers to tap into targeted audience data segments in a private marketplace exchange.
We round-up the latest marketing and ad tech news from Unruly, Microsoft, Lithium, Zoho, MapAnything, WPP, Benchmark Intelligence, Rubicon Project and Authenticated Digital
WPP’s GroupM division is bolstering its programmatic advertising capabilities by acquiring The Exchange Lab and its proprietary technology, Proteus.
Facial recognition, audience insights data and digital out-of-home are being brought together in a new campaign for Mondelez’s Cherry Ripe to drive live, time-targeted advertising to consumers.
We round-up the latest marketing and ad technology news this week from Salesforce, Act-On, Oracle, IBM Watson, Amobee, Progress Telerik, Sizmek, RocketFuel, Drupal and AdRoll.
The proliferation of technology, data and social media has created an increasingly complex environment for marketers to optimise brand awareness at every customer touch point.