Digital Marketing
The Australian Information Commissioner has progressed a step further in its quest to pursue Facebook for breaches of Australian privacy law after the Federal Court rejected the social media giant’s appeal against a ruling to continue proceedings.
Digital Marketing
IAB Australia hosted a data governance and consumer privacy webinar recently. As part of this, principal of one of Australia's most respected experts in privacy law and practice, Salinger Privacy, Anna Johnston, shared her thoughts on the future of privacy for the Australian and global media and marketing industry.
Social Media
Australia’s Information and Privacy Commissioner is taking Facebook to court, alleging serious privacy breaches that saw the personal data of more than 300,000 local consumers potentially disclosed to Cambridge Analytica for political profiling.
Digital Marketing
Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but the personalised communications they now expect.
Customer Experience Management
Some 18 months after the General Data Protection Regulation (GDPR) came into effect compliance has improved, but remains low, according to a survey by cloud data integration and data integrity outfit Talend.
Leadership
Australia’s Privacy watchdog has released a new report recommending both Coles and Woolworths make enhancements to their customer loyalty programs to ensure consumers’ personal information is looked after appropriately.
Digital Marketing
The Australian Government has released the draft of its proposed mandatory serious data breach notification bill for public consultation.
Digital Marketing
Large and medium-sized organisations are getting ready for Australia’s new privacy laws but concerns remain across the industry that smaller businesses still don’t appreciate the significance of the new legislation.
Digital Marketing
News of Tesco’s plan to deploy face recognition technology to deliver targeted advertising to UK customers has raised fresh questions around how Australian marketers can use emerging data-driven methods and still comply with new consumer privacy laws.
Leadership
The chief of ADMA has lambasted government plans to impose compulsory data breach notifications as a threat to the prosperity of hundreds of thousands of Australian businesses.
Digital Marketing
Australia’s advertising associations are warning marketers to ensure they are prepared to deal with new privacy laws, which come into effect in Australia from March next year.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
