Digital Marketing
CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we discovered.
A shift towards togetherness and uplifting, fun creative is one of the consequences of Covid we’re seeing in this year’s Christmas campaigning, according to several agency industry leaders.
Digital Marketing
With the swiftness of response by social media giants to remove President Trump’s from their platforms following the violent attack on Washington DC last week, it was easy to lose sight of other news around brands choosing to use – or not use – these platforms. Yet just before Christmas, Unilever confirmed it will cease its boycott of social media platforms and recommence its presence from January 2021.
Digital Marketing
The most important thing brands can do right now is be of service to their customers. Because if you do that, your brand will improve in people’s estimations and be better off post-COVID.
Digital Marketing
Fast food providers, KFC and Hungry Jacks, dominated the brand work winning awards at ADMA’s first combined AC&E and AMY Awards night in Sydney last night.
Social Media
News of Facebook trialling the removal of ‘likes’ counts from user feeds has come as no surprise to local social media experts and industry commentators, who welcome the move as recognition of the negative impact these platforms are having on society globally.
Digital Marketing
Digital transformation - it’s on the lips of every c-suite executive and a requirement of every organisation. Yet Ogilvy’s new executive creative director, Gavin McLeod, is worried about what it’s doing to the role of the CMO.
Leadership
Cadbury is the latest brand to take a stand for something positive, with the launch of a new initiative to fight racism and other forms of intolerance.
Digital Marketing
SXSW 2019 has confirmed the extent to which technology will impact every aspect of our lives in deep and profound ways. I’m 15 sessions in, spanning a range of topics from flying vehicles, smart cities, neuro-science, nano-technology, to how the CIA uses creativity to solve complex counter-terrorism challenges.
Digital Marketing
South by Southwest (SXSW), the much-anticipated interactive, film and music festival kicks off today. Which means 80,000 boffins, bass players and bounty hunters will flock to Austin, Texas to stare into the crystal ball of convergence and hear from hundreds of speakers across a variety of future-focused topics. But one thing stands out.
Leadership
What will the future of marketing and the role of the CMO look like in 2016? What marketing tools will be employed? How will marketing metrics be applied? Will data-driven marketing fulfill its potential?
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
