Digital Marketing
ASX-listed media company results show ad spend is recovering faster than expected, but it’s not uniform. In line with easing lockdowns and digital-first consumer behaviour, but continuing travel restrictions, some areas of ad spend are recovering better than others.
Digital Marketing
Fandom in Australia is worth $4.3 billion, with each fan spending on average $909 per year on their particular fandom and aligning with the right fans represents a significant opportunity for brands, according to new research by Powered, Nine’s marketing solutions division.
Leadership
Media companies are continuing to withdraw their earning guidance as COVID-19 continues to spread and affect business operations globally, while others suspend trade altogether.
Leadership
Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.
Leadership
Traditional media from across the TV, outdoor, print, premium digital and radio industries have joined forces on what they’re claiming is the biggest combined campaign in this country’s history to encourage c-level executives to put their dollars behind advertising.
Nine CEO, Hugh Marks, will spend the week reassuring staff across Macquarie Media’s national offices of his company’s commitment to their distinctive brands and editorial content as the radio network officially becomes part of Nine.
Digital Marketing
Nine made a raft of announcements last night at its Upfront 2020 event, including data unification across the whole enterprise, an advertising effectiveness offering, and cost per view of BVOD.
Leadership
Nine Entertainment Co. (ASX: NEC) reported a net profit after tax of $234 million for the 12 months to June 2019, up 12 per cent on the previous corresponding period.
Leadership
Nine’s former marketing and digital leader, Alex Parsons, has returned to the business after a 16-month absence to lead the sale of the group’s recently acquired events business from Fairfax.
Leadership
A total of 144 roles will be made redundant and just shy of 100 employees affected as Nine and Fairfax become one media business on 10 December.
Digital Marketing
Fairfax Media has played down reports former Domain Group CEO, Anthony Catalano, has made an alternative offer for the business as shareholders throw their support behind the proposed historic merger with Nine Entertainment Company.
Digital Marketing
The Australian Competition and Consumer Commission (ACCC) will not oppose the merger between Nine Entertainment and Fairfax Media, even as it admits the deal is likely to reduce media competition.
Strategy
Fairfax Media and Nine Entertainment are joining forces, creating a $4.2 billion integrated media firm that will establish Nine as one of Australia’s leading independent media companies. The merger represents one of the biggest moves in Australian media history.
Digital Marketing
Nine Entertainment Company has appointed a director of innovation and transformation to help improve its sales division’s ability to embrace digital disruption.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
