Digital Marketing
The companies winning the consumer race are the ones proactively engaging in digital transformation with aggressiveness, vigour, rigour and a commitment to continuous improvement.
Customer Experience Management
Loyalty programs are being rehashed and relaunched almost continuously as smart marketers know it costs far less to retain a customer than get a new one.
Strategy
Nike's recently announced Adventure Club, a subscription service that lets parents pay a monthly fee in exchange for regular kids’ shoes deliveries, is a clear response to changing consumer demands toward more subscription programs and premium loyalty packages.
Leadership
Toothpaste doesn’t immediately spring to mind when thinking of purpose-driven brands that aren’t afraid to take a stand. Yet Colgate-Palmolive Australia’s recent decision to withdraw its advertising from Sky News could be just that.
Digital Marketing
Given how fast the consumer landscape is moving, and the brands leaders of today might not be around tomorrow, brands must change how they operate to remain relevant.
Leadership
Consumers are increasingly demanding the brands they support contribute a positive impact on the society in which we all live, and stand for something. From HSBC to Schweppes, many big brands are leading the way to do just this successfully, or sometimes not so successfully, whilst also selling their wares.
Leadership
Gillette is the latest brand to decide it will stand for something and change societal narrative for the better, with its ‘Best men can be’ campaign, a play on its traditional tagline ‘the best a man can get’.
Digital Marketing
The decision by Nike to feature controversial American footballer, Colin Kaepernick, in a campaign to celebrate the 30th anniversary of ‘Just Do It’ took what might have been a strong but potentially forgettable creative and elevated it into the global dialogue. But would any Australian brand dare to do something similar?
Digital Marketing
US-based Nike says its acquisition of data analytics firm, Zodiac, is aimed at bolstering digital capabilities and accelerating its Consumer Direct Offense strategy to serve consumers faster and more personally at scale.
Wearable computers "took a huge step forward" in 2013 and shipments of smartwatches and related devices will grow by 78 per cent a year until 2018, according to IDC said.
Apple's "iWatch" will come with OLED displays in two sizes, for men and women, according to an analyst who specializes in the Asian display market. So far, there's no indication that the colors will be blue or pink.
When you hear the term "wearable technology," you very likely think of one, or all, of these things: Google Glass, fitness trackers such as Fitbit and Nike+ or smartwatches including Pebble and Samsung's new Galaxy Gear.
Social Media
Path, the social network designed to better connect people who are already well-acquainted, is opening up its API to 13 outside developers to give its users more ways to share content.
Social Media
Recent Facebook campaigns by Nike and handbag website Sterling & Hyde engaged customers and generated significant buzz for their brands, according to speakers at the MagentoLive conference.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
