Researchers in Singapore began a two-year trial this week of a smartphone app that attempts to use artificial intelligence to influence the real world decisions of users.

Australian smartphone owners spent almost 35 hours engaging with digital content either via the Web or an installed app during August 2015, a new report has found.

Australia is fast approaching the tipping point where mobile is acknowledged as the primary device to reach and engage consumers on, Marchex’s new country manager claims.

Mobile and video display advertising have boosted general digital display results to their highest share of overall annual expenditure in 2015, the latest Interactive Advertising Bureau (IAB) figures reveal.

LG Electronics Australia has completed a six-week social media influencer program designed to increase awareness of LG mobile’s latest smartphone release.

Mobile devices have become a powerful way for marketers to leverage key customer geo-location data and gain deeper insights into consumer behaviour, according to experts from mobile ad platform, InMobi.

AOL has acquired mobile ad tech platform, Millennial Media, for about US$250 million as it looks to bolster its in-app and mobile capabilities.

Homegrown mobile marketing platform provider, OtherLevels, has secured its first significant US wagering customer as the company builds its international customer footprint.

Omni-channel innovation is about delivering customers what they want, not what the retailer wants, Nordstrom’s director of mobile customer application claims.

Marketo has struck a partnership with proximity technology vendor, Gimbal, to integrate its location capabilities with its marketing technology stack.

Suncorp Bank has partnered with Adshel and Starcom Brisbane on a new digital out-of-home campaign which tracks its mobile lender network across Sydney in real time.

More Asia-Pacific marketers are using mobile apps to interact with customers and have defined mobile strategies than their North American and European counterparts.

Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

Engagement, social connection and more personalised technology are key themes and trends in terms of customer engagement. They’re also driving mobile marketing as the new frontier of the digital landscape.

Beacon technology usage is expected to get a significant boost after Twitter became one of the strategic investors injecting US$18 million into US-based proximity marketing vendor, Swirl Networks.

Google has taken a big step in its efforts to make mobile websites act more like native applications on Android smartphones, by adding notifications to its browser.

Programmatic advertising across mobile channels has hit the mainstream, with two in three marketers already using it and another quarter planning to do so in the next 12 months.

Apps have to fire up instantly, present options for solving consumer problems and work intuitively or businesses risk losing customers to competitors, according to a recent report by CA Technologies.

With Apple’s new smartwatch release date only weeks away, the pressure is on big brands to align their app development with the wearable’s global media frenzy. But are marketers being too quick to jump on the smartwatch bandwagon?

Rakuten Marketing has acquired mobile marketing company, Deep Forest Media, and its demand-side platform in a bid to propel its omni-channel capabilities.

Diageo will reveal its first ever "smart bottled" Johnnie Walker Blue Label that can send offers to customer's smartphones straight from the shopping aisles.