Mobile is driving one in five retail digital interactions and yet many Australian retailers spend less than 5 per cent of their advertising budgets targeting these consumers, a new report claims.

US-based localisation ad technology vendor, xAd, has raised US$50 million in investment as it expands its footprint globally.

Video advertising grew 76 per cent to reach $196 million during the 2014 financial year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.

The concept of retargeting consumers in the hope they might complete an action – such as finalising an abandoned purchase – is now common practice among many online retailers and other transaction-based organisations.

Twitter is ramping up its mobile advertising capabilities with a new mobile apps install that will bring more ads into user feeds, as well as an acquisition in the programmatic mobile advertising space.

Mobile marketing consultancy, Mobile Embrace, and speech recognition software vendor, Nuance Communications, are claiming an Australian media first with a new voice-activated mobile advertising campaign launched for Universal Sony Home Entertainment.

Mobile advertising adoption has been compared by the IAB to a ‘two-speed economy’ following the release of new figures on state of the market.

Marketing budgets are set to grow this year as marketers look to embrace content marketing in earnest, according to the Australian Marketing Institute (AMI).

Thanks to the rise of digital marketing channels, marketers now have an unprecedented number of ways to communicate with existing and potential customers.

Global mobile advertising spending is forecast to hit US$41.9 billion (AUD$47.6bn) by 2017, driven by display formats and video categories.

Australia’s online advertising market represented more than a quarter of total advertising expenditure in 2013 and outperformed all other media channels for the year despite experiencing slower growth.

A new benchmark study by DG MediaMind has set out to help marketers improve engagement rates across mobile devices by comparing the effectiveness of different mobile advertising formats across industry verticals.

The Interactive Advertising Bureau (IAB) Australia has struck a new partnership with Nielsen to launch a new mobile audience panel measurement pilot that it claims will address industry demand for better mobile audience metrics.

Facebook has highlighted growth across its three target marketing segments – mobile engagement, number of marketers on Facebook and product development – in its latest third quarter financial report.

Marketers are ramping up their investments into Facebook advertising as the social media platform becomes a more important part of their marketing mix than Twitter, a new survey claims.

Mobile is increasingly becoming the platform of choice for consumers to interact digitally, and yet they remain twice as likely to open an email on their desktop as a smartphone or tablet, a new report claims.

Mobile search advertising is experiencing faster growth in Australia than most people realise, and now represents almost 30 per cent of the total paid search links being served, a new report claims.

Today’s mobile media audience is split equally between men and women, is driven primarily by price and social factors, and is using their mobile device through all stages of the purchase funnel, a new report claims.

Online advertising expenditure in Australia in the past year to 30 June has leapt 14.6 per cent to $3.6bn, according to the latest Interactive Advertising Bureau (IAB) figures.

Facebook is making money, and a good chunk of it is already coming from advertising on phones.

UK-based start-up, Eureka Mobile Advertising, is tapping into the lucrative mobile advertising space with new phone utility that it claims monetises the idle screen to deliver content to target subscribers.