Traditional thinking would suggest wealth creation is an older person's game. But recent years have heralded a significant change in investor demographics.

As Australians endured the on-again/off-again lockdowns presented by the Covid-19 pandemic, many put their extra spare time into wealth creation by trading shares, currencies and other financial instruments. In doing so, they provided an unexpected boost for online trading platforms around the world, including the local operations of UK-based financial services company, CMC Markets.

Better understanding the needs, wants and behaviours of Australia’s misunderstood millennials lies at the heart of eftpos’ marketing strategy as it works to reposition the debit payments brand in market.

If last year was the wake-up call for Millennials, buffeted by the economic and social storm of the pandemic, this year represents a resetting of priorities.

Gaming brands rank as the most intimate with both millennials and Gen Z, according to MBLM’s 2020 brand intimacy study, which studies brands based on emotions, and is now in its 10th year.

The confluence of demographic change associated with millennials and digital technology will have profound impact in the world of business and beyond, says renowned futurologist and director of the Centre for Industry 4.0, Rocky Scopelliti​.

​How does a marketer go about a rebrand of an iconic building, which has its own brand and is home to a multitude of different brands? This is what the Myer Centre in Adelaide had to contemplate earlier this year.

​Young people in Australia want to connect with brands the way they do people – face to face and in real life, according to new research.

Young Australians are putting brands on notice that they expect brands to support causes they value, according to fresh research undertaken by Pollinate Research on behalf of Junkee Media and oOh!media.

The need to introduce BPAY to a younger audience has led its marketing team to a podcast and a social media campaign.

The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.

Pizza Hut Australia is hatching dine-in concept stores across the country as part of a “fresh and modern makeover” aimed at retaining its heritage while also attracting a new crowd.

Israeli drinks company SodaStream is beefing up its video presence and social media play in the wake of successful influencer marketing campaigns including ‘Join a Revolution’ featuring ‘The Mountain’ from the Game of Thrones.

Today’s executives need to take a new approach to corporate culture and how they operate in order to develop the up-and-coming millennial generation into the next batch of leaders, marketers participating in this year’s Marketing Academy claim.

If you really want to win brand loyalty from millennial consumers, stop thinking about them as a segment, focus on their passion points and community connections, and make sure you’re offering them physical experiences they don’t want to miss out on.

Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.

With the rise of millennials making more informed purchase decisions, the pressure is on brands to find innovative ways to make the next gen loyal customers. But experts agree millennials can be loyal customers, if your marketing strategy is agile enough to meet their changing needs.

Social media has increased the importance of producing marketing that spurs word of mouth, according to Acer CMO Michael Birkin.

A new Australian study into how the millennial generation uses social media platforms such as Facebook has found online representations are just as valid as those made face-to-face.

Generation Y is a complicated bunch. Many millennials are over-educated, under-employed and carry debt greater than their annual salaries -- yet your future hinges on them. Whether you need to hire them or sell to them, this infographic looks at common traits of millennials as both employees and consumers.

A new report into the social and online habits of the millennial generation claims to undermine several popular myths about the digitally native generation, while introducing a new set of behavioural –based personas for marketers to consider.