All the latest martech and adtech news from Salesforce, Cognigy, Nosto, Stackla, Smartsheet, Lotame, Amobee, SurveyMonkey and Toluna.
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
It was a little over 12 months ago Acoustic entered the martech scene, a freshly branded marketing software offering spun out of the IBM business. Here, its global chief talks to CMO about the product roadmap, transformation and efforts to become a viable best-of-breed alternative to the enterprise marketing clouds.
Fisher & Paykel has come a long way since its inception in 1934 in New Zealand. This humble antipodean company has grown to be a global appliance powerhouse, and yet still prides itself on being human-centred, even while undertaking its digital transformation over the last seven years.
It’s a problem most marketing teams now face: How to make real-time engagement a reality and personalised? This past year, Travel Money Group has been doing something about it, and chalked up a 12 per cent lift in email sales as a result.
Just because you can communicate with a customer in a highly personalised way, doesn’t mean you should, said director of marketing infrastructure at Monash University, Amin Foda, at Tealium’s recent Digital Velocity event.
Inspirato has taken the experience economy and literally built a business from it.
Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.
REA Group's executive manager of customer platforms, Shane Williams, has a busy few years ahead of him. Having just implemented a sales and service CRM across the business, he is now turning his attention to optimising marketing automation, migrating legacy data, and managing a system to create a single view of customer, no matter what business line that customer traverses.
This week's top marketing and ad tech stories features Adobe, Salesforce, Software AG, StructuredWeb, Adestra, VoiceBase, Estimote, IBM, Infinite Analytics and Narrative Science.
We round-up the latest marketing and ad technology news this week from Salesforce, Act-On, Oracle, IBM Watson, Amobee, Progress Telerik, Sizmek, RocketFuel, Drupal and AdRoll.
Teradata’s decision to sell-off its marketing applications business and focus purely on data and analytics has divided the media and industry community watching the exponential rise of marketing technology globally.
Teradata has become the latest vendor to introduce data management platform capabilities into its marketing cloud, aimed at unifying advertising and marketing data for real-time customer interactions across all channels.
It’s a story still too commonly told: Marketing staff sit in a corner, crafting brochures and sending out the latest product announcements via email when the sales team wants it. But they’re not perceived as adding strategic value.
Oracle has rolled out several enhancements to its Marketing Cloud designed to help companies develop a more holistic view of their customers and unify their data strategy.
Teradata has acquired Israel-based mobile marketing automation vendor, Appoxee, as it looks to round out the omni-channel capabilities of its Integrated Marketing Cloud.
It’s the primary objective of every retail organisation: To recognise and personalise the shopping and brand experience of every customer, whatever the channel, whenever the interaction, and in a seamless and dynamic way. And that’s exactly what Australian fashion retailer, The PAS Group, is looking to do.
CMOs are destined to become their CEO’s right hand in a customer-driven economy, but they’re being stifled by the complex array of technology sitting within their marketing department.
A new survey of Salesforce customers globally has found Australian organisations are leading uptake of the marketing cloud as CMOs take greater ownership of the customer lifecycle.
Marketing technology may be advancing at lightning speed, but judging from the results of a new report, most marketers haven’t caught up and their customer engagement is suffering as a result.
Oracle has announced further integrations between key elements of its Marketing Cloud platform as it strives to unite a growing suite of applications and capabilities and win over marketers.
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