Digital Marketing
All the latest martech and adtech news this week from Sprinklr, LivePerson, PayPal and Honey, Integral Ad Science and ADmantX, Tapad and Lifesight, Swiftpage, Marin Software, and GroundTruth.
Digital Marketing
All the latest martech and adtech news from Salesforce, Criteo, Oracle, Amobee, Lotame, Campaign Monitor, Marketo, Microsoft, Snapchat and Marin Software.
Digital Marketing
With the proliferation of services bidding platforms like The Quote Company, where suppliers like plumbers and electricians ‘bid’ on quotes to potential customers, the pressure is to find innovative ways to stand out from the crowd.
Digital Marketing
Ad technology platform provider, Marin Software, has acquired social advertising player, SocialMoov, for US$18.75 million. The deal, one of the first in the ad tech space in 2015, comes off the back of a huge year for mergers and acquisitions across the industry, according to a new report.
Social Media
A new Forrester report evaluating social advertising platforms has nominated Kenshoo as the leading vendor solution thanks to its broad range of search and bid management capabilities.
Digital Marketing
When you have more than one million keyword search terms and multiple digital brands to manage, having an automated, scalable and efficient search management and reporting tool is vital to your sanity.
Leadership
Consumer brands have traditionally been the custodians of customer experience and marketing innovation, but does it always have to be that way?
Leadership
Search was the first medium to lend itself to defining customer intent through automation and data sets, and is the foundation for how data and technology are being used right across marketing today, Marin Software’s new CMO claims.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
