Digital Marketing
Data is seen is a not just a resource but a golden asset for the Bank of New Zealand, something the bank recognised five years ago as having the potential to create a real competitive advantage, Bank of New Zealand’s manager of systems and information, finance, Duane McLeod, says.
Social Media
A new chatbot designed to help Tennis Australia directly sell tickets to the Australian Open 2018 via social media has chalked up 170 per cent more conversions than its traditional go-to-market model.
Social Media
Renault Australia is conducting a pilot with Facebook to give dealers a complementary role encouraging prospects down the purchase funnel after experiencing strong success across the social media platform.
Digital Marketing
The online bookseller marketplace is increasingly competitive, but Australia-based Booktopia is showing it’s possible to obtain growth and increased conversion by adopting the right digital strategy.
Digital Marketing
Gen Z are already becoming more influential than Millennials, so if you’re not talking to them now, you’re really going to miss out in the longer term, Unidays' APAC vice-president, Ed Schmidt, claims.
UBank CMO, Jo Kelly, is not a fan of best practice. In fact, she thinks it’s boring.
A strong alignment between marketing and editorial along with great support from the CFO has helped empower the marketing function and carsales.com, according to CMO Kellie Cordner.
IAG established Satellite in 2016 as an independent division to disrupt the market, create a lower cost platform for the business and drive profitability of the group’s challenger brands.
A global specialist, integrated travel insurance, medical assistance and employee assistance provider in one, it’s no wonder Cover-More Group’s chief of strategy and innovation, Cameron Pearson, is always looking at fresh ways to ensure the brand’s three core capabilities work in synergy together in the face of growing global market demand for standalone medical assistance and employee assistance providers.
Leadership
It’s been two-and-a-half years since Stephanie Tully took the CMO’s post at Qantas, and already she’s planning her second shake-up of the marketing function’s org design.
Leadership
Marketing has historically been about making people want things. Today, it’s about making things that people want, Diageo Australia’s Adam Ballesty says.
Swinburne University of Technology’s marketing chief, Sarah Graham, says her vision is to create a lifetime of value for its customers to derive a lifetime of value from them.
It’s high time marketers let go of “ta-da” moments, MYOB’s marketing chief, Natalie Feehan, says.
If there’s one thing modern marketers should do more of, it’s listen to customers and become customer obsessed, Hostplus’ marketing chief, Umberto Mecchi, says.
Sendle is growing up. The Australian-born logistics startup is shedding its newbie-esque, infantile trappings and speedily transforming into a mature operation, courageously taking on big incumbents like Australia Post at the same time.
In FY17, Jetstar’s marketing team united behind a vision to become a ‘case study’ team, combining creative thinking and innovation to drive commercial outcomes and brand advocacy, CMO, Phil Wade says. It’s been a big transformation, and one that’s already starting to pay dividends.
Leadership
Universities are smack bang in the middle of a perfect storm, working to prepare students for jobs, careers and industries of the future while undergoing massive industry disruption at the same time, according to Curtin University CMO, Tyron Hayes.
A national sport with passion and drive behind its marketing team, Cricket Australia has come leaps and bounds in offering excellent customer experience and boosting fan engagement.
ME’s CMO, Rebecca James, says her closest non-marketing colleague in the business is the banking group’s CEO.
Leadership
Law firms are still coming to terms with the new digital landscape and many are still struggling with the concept of having to actually promote their professional services, so the role of marketing is more important to firms than ever before, Holman Webb Lawyers’ chief marketing and corporations relations officer, Adriana Giometti, says.
Digital Marketing
All the latest martech and adtech news from Adobe, Marketo, Sitecore, Blis, Optimizely, Maximizer and more
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
