IBM’s marketing cloud efforts might have been overshadowed by the likes of Adobe, Salesforce and Oracle in more recent times, but the vendor was in fact one of the first enterprise vendors to spy the massive opportunity for technology, analytics and automation in the marketing function. IBM’s biggest competitive advantage, however, may well be from outside its current martech stack.

Australian wealth and financial management giant, AMP, is on a multi-year, customer-led digital transformation journey that stretches from replacing core infrastructure to building a customer goals-oriented culture. As part of these efforts, the group’s marketing operational capabilities have undergone a shake-up, driven by the adoption of a marketing automation platform in just nine months.

Suncorp’s new operating model and platform approach is about elevating customer needs and will help the banking and insurance group keep hold of some of the 125,000 members who churn each month, its CEO claims.

B2B brands can build customer love and loyalty but they’ll need to shift the focus from price and quality to purpose, relevance and experience to get there, Mercer’s customer chief claims.

It’s a growing challenge for marketers: Knowing which content to serve a specific customer to personalise that moment of interaction. But for US-based bikes retailer, Performance Bicycle, the issue is on its way to being solved thanks to cognitive computing.

MediaMath global CMO, Joanna O’Connell, has spent the past 10 years evangelising programmatic media buying and its significance in making customer-led, data-driven marketing a reality.

Trust is the new currency for engaging with today’s self-obsessed consumer and brands will need a combination of credibility, reliability and intimacy if they’re going to win them over.

Womens’ title publisher, Mamamia Women’s Network (MWN), has launched its new audience-based personas for clients following its adoption of a data management platform (DMP).

Real estate chain, Ray White, is hoping to better target homeowners across Australia with a new series of personalised market update videos based on data-driven insights.

When it comes to creating great experiences for your customers, the whole is greater than the sum of its parts, American Express’ director of digital commerce, capabilities and partnerships, Rob Bourne, claims.

Challenges around customer data collaboration and utilisation, content personalisation and marketing technology are creating issues between brands and their agency partners and triggering a shake-up of relationships, a new survey claims.

Getting business stakeholder buy-in and maintaining momentum around the long-term benefits of a CRM and data infrastructure project in the face of short-term sales targets have proven the biggest challenges for Audi Australia’s marketing team.

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new initiative donating one free educational course from every sale across its IQ program to drive digital skills outside the industry.

Washing detergent brand, OMO, has partnered with J Walter Thompson to launch what it claims is the world’s smartest clothes peg.

Fostering a data-driven culture that can successfully inform an organisation’s strategy requires an ability to relate insights back to revenue, business and customer value.

Digital change and transformation can mean lots of different things to different organisations, but without strong cross-functional alignment and buy-in, and a focus on the customer and data, you’re not going to succeed.

Reaching its long-term goal of delivering personalised content to every female reader based on their preferences and interests is getting a step closer for Mamamia Womens Network following a data management overhaul.

Data analytics is the key to bringing personalisation back into the way brands engage customers in a digitally driven environment, IAG’s chief customer officer claims.

Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

The Association for Data-driven Marketing and Advertising (ADMA) has chosen real-time customer data solutions and enterprise tag management software company, Tealium, as part of its digital transformation program.

Personalisation has become a catchcry for brands looking to meet modern consumer expectations. The question is: What does it take to deliver tailored experiences successfully and reliably?