Data-Driven Marketing

Leadership

What skills do CMOs need to drive the future marketing function?

The age of digital disruption hasn’t just seen technology’s star rise in the marketing function; it’s also placed a firm emphasis on agility. And with consumer expectations only expected to increase, experts believe the future of work for marketers is one where things are even more dynamic and collaborative.

Digital Marketing

How Coles united its digital analytics efforts

It’s a challenge many larger businesses face around digital and data analytics: How to break down organisational silos that exist in order to get teams to work more efficiently, strategically and innovatively. And it’s a challenge that was facing Coles until two very separate analytics leaders from its financial services and online businesses joined forces.

Leadership

The math, the magic and the customer

Forget Mad Men. Today’s marketers are more likely to be math men and women. They plumb the depths of big data with advanced analytical tools. They buy and use dazzling new software - some spend more on technology in a given year than their companies’ IT departments. They are hot on the trail of marketing’s holy grail, the ability to measure ROI on every campaign.

Digital Marketing

3 brands using marketing automation for more than just email

While marketing automation maturity has certainly arisen in recent years, these platforms are still too often used by brands as glorified email blast engines. That’s if they’ve been adopted at all. Here, we speak with three brands that have deployed marketing automation in order grow the scope of their wider customer and digital engagement efforts.

Digital Marketing

MCN gains a chief data officer

Multi-screen media company, Multi Channel network (MCN), has brought on international media veteran, Mark Brandon, as its chief data officer.

Digital Marketing

Creating the business case for a DMP

Like many categories of marketing technology today, Data Management Platforms (DMPs) are getting their fair share of buzz and hype. Likewise, there’s plenty of confusion about what a DMP does, and why you may or may not need one in your martech stack.

Leadership

How this CMO turned a product-centric financial firm into a customer-centric business

It’s a journey many marketers will be familiar with, if not already on: How to turn a product-centric, sales-led organisation into one that’s customer-centric and engagement driven. For Stephen Ingledew, MD of marketing and customers at UK-based Standard Life, that transformation effort has involved harnessing technology, investing in data analytics and fresh skillsets and importantly, breaking down internal barriers to embrace cross-functional, agile working.

Latest Whitepapers

More whitepapers

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in