Data Analytics

Digital Marketing

Thinking big data for marketing? Get small data right first

Ah, big data. It’s hyped as the panacea for everything from identifying new market opportunities to personalising one-to-one conversations with your customers and supercharging your social media program. The problem? Most companies do not use their small data well across many functions, including marketing.

How Scotiabank is tackling data analytics

Scotiabank's marketing data analytics capabilities are becoming an enterprise-wide asset as the organisation seeks to improve customer interactions and operational efficiencies, according to one of its VPs.

Digital Marketing

The top 3 directions predictive analytics will take in 2015

What does the future hold for big data and the growing field of predictive analytics? More importantly, how can predictive analytics and the insights generated help you and your business to be more agile and responsive in a rapidly changing environment?

Digital Marketing

How Telstra is achieving real-time customer marketing

CRM isn’t the most exciting topic to discuss around the executive table, but its importance cannot be denied by organisations trying to become more customer-centric in their make-up and mindset.

Leadership

Data analytics: Are we there yet?

Remember what travel was like before GPS? You could usually manage if you were traveling along familiar roads, but go on a long trip and it could get exciting. Which exit were we looking for? Had we passed the red barn? Did the gas station attendant say to turn after three lights or four? And let's not forget the kids in the back seat asking, "When will we get there?" Okay, that part hasn't changed, although the good news is that they can usually see the GPS screen too and answer their own questions.

Digital Marketing

How data is driving the customers of a lifetime for BaubleBar

Building repeat customers is a big challenge for every retailer, particularly given the ease of sourcing products digitally today. But thanks to a commitment to customer lifetime value, data smarts and some savvy digital marketing, it’s something US-based fashion jewellery retailer, BaubleBar, has firmly in its sights.

Digital Marketing

CES 2015: Mastercard, Microsoft marketers debate data versus creativity

Marketers are finally realising the dream of reaching the right consumer at the right time and with the right offer thanks to technology and data, according to MasterCard’s global CMO. But value and creativity is vital in ensuring these interactions are successful.

Top 15 CMO stories of 2014

2014 was a big year for CMOs and the marketing fraternity, dominated by the rise of data analytics and customer journey mapping, mobile marketing strategies and content marketing prowess. Here, we take a look at the most popular stories posted to CMO Australia during 2014

Digital Marketing

Why APIs are big business for brands

In 2002 Amazon’s CEO, Jeff Bezos, issued an edict that all teams in his company were to expose their data and functionality through service interfaces. The edict gave rise to the creation of a service-oriented architecture within Amazon, with all interactions managed through application programming interfaces (APIs).

Leadership

8 tips for data analytics success from Data Strategy Symposium

This year’s Data Strategy Symposium speaker line-up offered a diverse range of business insight, advice and expertise around data and analytics. Here, we share 8 key pieces of advice we took away from the event that could prove invaluable to your organisation’s future.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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