One in six Australians have a disability. That is approximately 4.4 million people, or nearly 20 per cent of the population. By anyone's measure, that’s a massive market. It's also a potentially lucrative one, given more than half of people aged between 15 and 64 are participating in the labour force.

Real, retro, animal influences and wellness are dominating creative visual trends and design aesthetics going into 2023, Adobe’s latest Stock 2023 Annual Creative Trends Forecast suggests.

Over the past two years, we’ve all been doing everything for ourselves. But there’s something of an anti-DIY movement now happening, according to IHG Hotels & Resorts VP for masterbrand strategy and brand awareness, Connor Smith.

Bunnings remains Australia’s most iconic audio logo but Menulog continues to rise up the ranks thanks to ongoing investment into its catchy tune and use of pop icons, the latest SCA iQ Veritonic Audio Logo Index 2022 reveals.

While many Australians were locked in their homes through parts of 2020 and 2021, beyond their four walls the out-of-home advertising sector was going through a quiet revolution, as site after site was converted to digital screens.

A product-led approach to marketing and the philosophy that people are people regardless of environment will hold Canva in good stead as it extends globally and into more functions across the enterprise, its CMO says.

A growing desire to go beyond the surface when it comes to diversity and inclusion, sustainability and technology and realise authenticity in totality is driving visual imagery and video creation and utilisation in this next normal. That’s the view of Getty Images and iStock head of creative insights Asia-Pacific, Kate Rourke, who catches up with CMO.

It’s been almost 10 years since Victoria’s Metro Trains and McCann Melbourne had Australians singing about being killed by public transport.

Consumers both like and better remember advertising with strong brand codes in out-of-home advertising, a new creative research project by JCDecaux in New Zealand has found.

“Describing what people who love Aston Martins feel” is the ambition underpinning the iconic British automotive group’s new creative brand platform and strategy, its iconic global chief creative officer says.

Content production is beast that needs constant feeding, particularly as the number of adaptive owned, earned and paid digital channels proliferates. So it’s no surprise to see marketers ramping up internal capabilities accordingly.

When the Covid-19 lockdowns hit Australia in 2020, no segment of the advertising sector was hit harder than our-of-home (OOH) advertising. According to PwC, the sector saw a 39 per cent decrease in year-on-year revenue to A$772 million.

Four in five employees are using Google search to find company brand assets because almost half don’t know where to find their company approved content, images and logos. And half also believe their companies have put off rebrands due to content asset management, a new survey reports.

Crazy Domains’ urinator, Aussie Broadband’s swearing gardeners, Grill’d’s flashing clown and teachers talking about adult toys have topped the list of most complained about advertisements this year.

It’s one thing for brand marketers to build a campaign proposition, creative concept and marketing plan they’re happy with. It’s quite another to orchestrate the work with speed, consistency and agility.

Anti-racist social movements have influenced Australian marketers since Covid arrived in early 2020, according to a report on diversity from Shutterstock.

The growing number of Australian brands with in-house agencies see brand knowledge, cost efficiencies and speed and agility as the biggest benefits to the approach, a new report claims.

The everlasting nature of Olympics ideals - persevering and making sacrifices in the pursuit of excellence - gives marketers plenty of positive values to work creatively with in 2021. Yet these are the Olympics of the new normal and things have changed.

EBay’s ‘The fast and the furious’ digital advertising for its Plus loyalty program has topped a new list of Australia’s most effective ads in 2020.

Carbar, by its own admission, is a brand with a complex proposition. “We have a complicated story to tell, and to tell it, we needed to nail our proposition, build a category, establish a new audience and educate them on our service,” Carbar CMO, Kieron Wogan said.

Adobe Stock’s visual and creative forecast for 2021 predicts several trends around the theme of resilience rising.