A new study has revealed a gap between marketers and the rest of the c-suite, as marketers realise struggle to push the value of martech at a business level.
A little over three years ago, Mercer’s then consumer marketing leader and now customer chief, Cambell Holt, plus financial services operations and technology leader, Terry Godfrey, embarked on a program of work to transform the way the financial services company engages with customers.
Any marketing leader worth their salt will tell you customer data is the backbone of the programs they plan and decisions they make today. And for Myer executive general manager for brand and marketing, Mike Scott, the retailer’s customer loyalty program is the “sleeping giant” that can provide the insights it needs to win over modern consumers.
RedBalloon has kicked off the new year by appointed a new chief marketing officer and chief technology officer.
Digital disruption, and the rise of the connected consumer through social networks and mobility, has made relevant and seamless customer experience the key to competitive advantage and sustainable growth.
Marketing and IT leaders at Clorox partner closely on digital marketing and IoT initiatives intended to buttress the consumer packaged goods company's corporate growth strategy.
Technology budgets are converging across organisations and marketers are looking to become their organisation’s top technology influencers and spenders once again this year, if four Australian CMOs are any sign of the times.
Digital transformation is ultimately a cultural challenge that requires marketing and IT functions to unite and disrupt the status quo in order to create customer-led innovation.
CMOs and CIOs talk about how they lead through this challenge at a recent roundtable discussion sponsored by Sitecore and Deloitte Digital.
Breakfast forum explores the ongoing impact of digital transformation on the roles of marketing and IT (Photos by Jason Creaghan).
Typical destination marketing programs have a tendency to fall back on the usual clichés of landmarks, icons and cultural attractions. But for Adelaide City Council, making the city a more attractive destination has meant reimaging what it means for a visitor or resident to interact with the location.
Tatts Group CMO, Megan Magill, has a great working relationship with her CIO counterpart. It’s a circumstance she puts down partly to business conditions, partly to the transformation remit set by her CEO, Robbie Cooke, but mostly to common interests. These interests revolve around two key areas of transformation for the wagering, gaming and lotteries group: Customer engagement, and data utilisation.
Staying ahead of the today's increasingly competitive media and entertainment landscape requires forward thinking, creativity and a passion for customer satisfaction, as Ed Smith reveals
Aussie Home Loans general manager of customer experience and technology, Richard Burns, talks about how he's uniting the cultures of marketing and technology around customer experience and data
Today’s marketing chiefs are jugglers who must balance a mix of contrasting attributes if they hope to be successful, Sportsbet’s CMO, Barni Evans claims.
Managing today;s fragmented marketing funnel requires investment in your team from the top down, Vocus Communications' general manager of marketing customer experience, Jonathan Amery, explains.
No technology will fix a CMO’s problems unless they first get their marketing strategy and structure in order, skill up their teams appropriately, and become stewards of data, Bluewolf’s global CMO claims.
Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Mastering Digital Transformation’, we ask Squiz global CEO, John-Paul Syriatowicz for his take on embracing digital successfully.
The primary job of the chief digital officer could be to make themselves redundant, according to a panel of digital and technology specialists.
All signs point to the need for marketing and IT leaders to work better together. Yet finding the way to interact effectively still proves to be a significant challenge for many organisations globally.
For seasoned marketing leader and current vice-president of marketing for Asia-Pacific and Japan at Akamai, Frederic Moraillon, CMO and CIO collaboration is no longer a choice. It’s also not a popularity contest.