Campaign

Why Curtin University launched a new campaign during the Covid crisis

​Curtin University has recently launched its first major brand campaign in more than five years, ‘Change is Here’, an integrated campaign created by AnalogFolk Sydney. The campaign taps into young people’s desire to see real change in a world now defined by unprecedented uncertainty, and will run across TV, radio, outdoor, digital and social.

Digital Marketing

Spirits Platform calls Cocktail O’ Clock to support bartenders

Spirits Platform wants out-of-work bartenders who have lost their jobs because of the hospitality shutdown in the wake of the COVID-19 pandemic to create simple cocktail video tutorials aimed at home consumption for its ‘Home Five O’Clock-tails’ initiative.

Digital Marketing

Medibank asks what is better when it comes to health

Medibank is publicly challenging what better health means for all Australians, even if better health means not taking out health insurance, with the launch of its new brand platform that aims to offer more transparency in health insurance.

Social Media

Marketing to millennials can't be 'phony'

Marketing to millennials on new media platforms needs to be authentic and embedded in the way you do business, otherwise they won't respond, Pegasystems’ CMO and CTO agree.

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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