Agile

Digital Marketing

Why Tourism Victoria decided to go agile

Government agencies are not renowned for their willingness to adopt avant-garde systems and processes. But for destination marketing agency, Tourism Victoria, a decision to adopt an agile development methodology for its refreshed website has delivered greater certainty and overall value for money.

Digital Marketing

What is agile marketing and should you be sprinting to it?

Agile marketing, an adaptation of the agile software development methodology, is a real thing. If you have any doubt, check out what your competition is doing. Here seven things you need to know about agile marketing.

Leadership

Mohanbir Sawhney: Why marketers are still struggling to adopt Agile

Much has been written about the emergence of Agile processes in marketing. But while interest in Agile is strong for many marketers, according to noted marketing authority, Professor Mohanbir Sawhney, efforts are being hampered by decades of ingrained processes.

CMO50 #5: Vittoria Shortt, Commonwealth Bank

Building up the right marketing skillsets in data, technology and agility are so important to the Commonwealth Bank, it’s kicked off its own marketing academy to foster them. Head of marketing and strategy, Vittoria Shortt, explains why.

Digital Marketing

5 lessons for companies to become more agile

The globally competitive landscape is putting pressure on organisations to find innovative and more rapid-fire ways to improve their products and service offerings. One principle and practice helping to achieve this is a sustainable agile environment. Keynote speakers at this year’s 2015 Agile Australia conference in Sydney revealed their top lessons around building a successful agile environment and culture.

Leadership

How innovation labs are helping organisations think like startups

In recent years, there has been a strong focus on organisations embracing ‘innovation’ as a means of gaining competitive advantage. But with the term innovation seemingly resisting definition, it is not surprising the paths organisations are taking to innovate are following a number of routes.

Digital Marketing

Marketing's time to embrace test-and-learn

There is a mantra in the technology startup community that says failure is actually a good thing. That people who try something and fail are actually better investments than those who try nothing, or who have never known failure. This same ethos is also starting to find favour within some marketing teams.

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Oracle is toothless, it has zero. They don't understand what AI is.

Ilya Geller

Exclusive CMO interview: Where Oracle is heading with AI in marketing

Read more

The concept of liquid expectations is on the rise, and happy customer experience directly relates to the ease of finding a solution. Most...

Karanbir Singh

New digital trends report predicts a year of liquid customer expectations and design thinking

Read more

Great article, Thanks for sharing with us. I would like to recommended list of top customer loyalty software for small to large scale of ...

Matts Frigian

How brands are ramping up customer loyalty program spending in 2017

Read more

“We’re in an arms race for finite attention.”What a statement that is. I am so glad that someone of Steve's caliber comes out about the m...

Peter Strohkorb

Marketo CEO: Ditch the volume game, focus on value

Read more

Hello Greetings for the day. As I am also looking to stabilize gym with Hypoxi in india place called Delhi. And I have gone through your ...

Dhruv singh

Goodlife gets business ‘in shape’ with real-time analytics

Read more

Latest Podcast

More podcasts

Sign in