Outdoor Media Australia (OMA) and its research partner, Neuro-Insight, are claiming to have found the holy grail of outdoor advertising in world-first results launched jointly today.

News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.

Libra has brought its new #bloodnormal campaign to Australia, aiming to address the stigma around periods in mainstream culture.

Browser locker is the biggest threat to digital ad campaigns and it's far more common in one popular browser, according to a new report from AdSecure. The report, the first of its kind from the digital security company, analysed malvertising, cybercrime and digital campaign threats for more than 200,000 ad campaigns across multiple regions, devices and browsers between 1st January to 31st March.

​The Australian online advertising market hit $8.8 billion expenditure in 2018, an increase of 11.6 per cent on 2017.

A lack of investor trust, and the fallout from the GFC a decade on, is behind CFA Institute’s new US$100m, three-year global brand campaign to raise standards across investment management.

Iconic Aussie brand, Golden Circle, has invested in its first children’s book and brand ambassador as part of efforts to emphasise its family friendly purpose with Australian consumers.

Global digital giant Accenture announced it acquired top creative and design agencies The Monkeys and Maud as part of its strategy to boost its CX reach.

“Programmatic is this intersection of creativity and data science, and at Expedia we merge these two things together to use creativity, but empower it with data science,” says Expedia’s head of brand marketing, Vic Walia.

In the past few years, more and more brands have jumped on the masterbrand bandwagon, merging product offerings into one overarching campaign in an effort to emotionally connect with their customer on a more holistic level.

Two-thirds of consumers are highly annoyed by the way brands repeatedly blast advertising messages, a recent survey conducted by Marketo has revealed.

With cross-device marketing becoming a hotbed of activity, brands looking for innovative ways to be more visible to the right consumers at the right moment and right time. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity.

When Tony Phillips took his first steps out of the advertising agency world and into Coles’ marketing team in 2007, doing a good job largely meant producing an ad on time.

The Victorian Taxi Association (VTA) has pounced on Uber’s ‘UberKittens’ promotion earlier this week with its own donation – this time, to Wildlife Victoria.

Instagram has revealed the look and feel of forthcoming ads across its photo sharing website as part of its cautious approach to rolling out advertising to its user community.