The role of creativity in an increasing tech and data-driven world was one of the topics discussed at the ​ADMA​ global forum last week, with the overwhelming response being that creativity and storytelling is more important than it’s even been.

​People’s subconscious drives 95 per cent of their purchasing decisions. This is not necessarily something marketers want to hear, but true nonetheless, said Arron Child, head of neuromarketing at Finder, at the recent ADMA Global Forum.

​One small customer insight can lead to millions in extra sales, according to Joe Urbany, professor of marketing at the University of Notre Dame, who spoke at the ADMA Global Forum today.

Friction is costing Australian businesses $29 billion a year, according to Facebook head of global brand partnerships, Marco Corsi.

Trust is playing by new rules in today’s world of digitally driven marketplaces. But human relationships remain pivotal to building successful brand-consumer interactions today and into the future.

The only way to ensure your brand strategy is robust enough for the long term is to focus on customer truths you know will hold true long term, CommBank’s marketing and strategy chief says.

Shifting marketing and communication practices from a product-oriented focus to a more holistic approach is what’s needed in today’s disruptive and evolving health and fitness industry, according to Runtastic CMO Stephanie Peterson.

Comedy Central CMO, Walter Levitt, has completely revamped brand positioning - eliminating the use of the word TV - in a bid to connect with the company’s main viewing audience, the 18-34-year old comedy-inspired millennial male.

You’d be forgiven for believing technology and digital connectivity have de-personalised the way banks connect with customers. But for the CMO of Consumers Credit Union USA, Lynne Jarman-Johnson, technology is vital to delivering better customer experiences and in turn, brand intimacy.

Being a ‘conscious’ marketer is about building authentic connections with consumers based on a commitment to doing good. And it doesn’t have to come at the cost of commercial success.

CMO catches up with marketers from Cirque Du Soleil and Western Union, plus marketing technologist guru, Scott Brinker, and ADMA's Jodie Sangster, at this year's ADMA Global Forum 2014

Organisations and marketers will struggle if they don’t find a way to make digital a relevant part of every piece of customer experience.

CMOs are the next natural CEOs within their organisations, according to McKinsey and Co.

CMO headed down to this year's ADMA Global Forum at Sydney's Hilton Hotel on 29-30 July to hear from some of the world's finest marketing and customer engagement minds. Here we present pictorial highlights from the event

CMOs are in a unique position to help businesses transform and innovate, provided they can stay agile, utilise data, and align their efforts to revenue growth, Forbes’ head of insights, Bruce Rogers, claims.