In pictures: CMO/ADMA/Alterian Melbourne roundtable: Stop optimising channels, start optimising customer opportunities

How to optimise against the customer opportunity, rather than the channel, was the subject of debate at the latest CMO/ADMA roundtable in Melbourne, sponsored by Alterian. The two-part roundtable series was also held in Sydney.

In pictures: CMO/ADMA/Alterian Melbourne roundtable: Stop optimising channels, start optimising customer opportunities next

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The CMO/ADMA/Alterian roundtable was held at Vue Du Monde in Melbourne's CBD

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In pictures: CMO/ADMA/Alterian Melbourne roundtable: Stop optimising channels, start optimising customer opportunities

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