Slideshow
In pictures: Data Strategy Symposium 2014
Nearly 200 marketers, data analysts, agencies and vendors gathered at the Crowne Plaza in the Hunter Valley for the second annual Data Strategy Symposium. Here, we present pictorial highlights from the event.
Travis Wright, marketing technology entrepreneur, data and analytics geek,
Media Think Labs
Robin Goad, head of analytics at Financial Times UK, who said many marketers are using data like a “drunk uses a lamp post - for support”
Attendees share a laugh at the Data Strategy Symposium
In the marquee at Crowne Placa
Rebecca Davis, chief commercial officer, Tipstone
Breakout session with Andrew Wong, Reckitt Benckiser, who discussed how the FMCG brand is using data to optimise media spend
Kuba Tymula, chief of Data@Ogilvy told attendees: 70% of your tests should fail, otherwise you're not doing enough
Christian Bartens, chief at Datalicious
Attendees take a tipple to try and guess the wine during afternoon networking events
Chocolate making was also on offer as a networking event
Alice Donaldson, insights manager at Exponential
From left: Bjorn Vodanovich and Utadi Murphy, Adairs; John Hoang, HSBC
STW chief operating officer, Chris Savage, shares his 10 top leadership lessons
Mia Dand, Lighthouse3, on why all organisations need a social data roadmap
Analytics Partners senior VP, Shawna Thayer, shared her advice on foundational analytics to drive data success