Slideshow
In pictures: AC&E Awards presented by ADMA hit The Star
About 700 marketing and advertising industry representatives descended on The Star casino in Sydney last night to celebrate the new-look AC&E Awards, presented by ADMA. Here are some pictorial highlights from the winners' podium
ADMA CEO, Jodie Sangster, addresses 700 guests
The 2014 AC&E Awards
Apps winner: Penny the Pirate for Luxottica/OPSM by Saatchi & Saatchi
Jodie Sangster
Data Visualisation: Working Capital ‘See more inside’ for Commonwealth Bank, by M&C Saatchi
E-commerce Website & Marketing: Michael Hill International by Amblique
Social Commerce: #SPCSunday for SPC by Leo Burnett Melbourne
Host for th evening, Cal Wilson
Guests at The Star
The team from NAB Trade
Most Effective Use of Content: Melbourne Remote Control Tourist, for Tourism Victoria by Clemenger BBDO Melbourne
Data Visualisation: Working Capital ‘See more inside’ for Commonwealth Bank, by M&C Saatchi
The winners' trophies
ADMA Young Marketer of the Year: Allister Hercus, Social Media Strategist, MEC
The Jon Clark Award for Outstanding Contribution winner:
Julie Dormand, managing director, MercerBell
McCann Melbourne received three trophies for their Phubbing Campaign for Macquarie Dictionary, winning the Digital and Social Advertising, Branded Content and Integrated Campaign (small budget)
GAYTMs for ANZ by Whybin\TBWA Group Melbourne won Best Integrated Campaign, PR Campaign, Art Direction, David Ogilvy Courageous Client Award and the Lester Wunderman Grand Prix Award
Customer Acquisition Campaign: Air Force Medical Specialist Reserve for Defence Force Recruiting by GPY&R Melbourne
Best Use of Search: The Last Mile for Amaysim, by FirstClick Consulting
Digital, Website & Microsites : Footify FM for NAB, by Clemenger BBDO Melbourne
Ambient or Experiential: Human Walking Program for the Lost Dogs Home, by GPY&R Melbourne
Innovation Award: Columbus and Clemenger DDBO Melbourne for the Melbourne Remote Control Tourist Campaign for Tourism Victoria.
The VML Australia table
Post-award ceremony antics