Slideshow
In pictures: CMO & ADMA's 'Engineering the new customer experience' event
More than 100 marketing and technology leaders joined CMO for its first event in partnership with CIO magazine and ADMA, the Association for data-driven Marketing and Advertising, at Sydney's The Westin Hotel on 22 May
Guests arrive for the first joint CMO/CIO/ADMA event at The Westin, Sydney
CMO and CIO magazine editor, Nadia Cameron
ADMA CEO, Jodie Sangster
CMO and CIO magazine editor, Nadia Cameron (left) and ADMA CEO, Jodie Sangster
IBM demand generation executive, Connie Klimko
Forrester lead analyst, Nigel Fenwick
AIA CMO, Tim Tez
Building your customer credentials panel (from left): Super Retail Group general manager of marketing, Kevin McAulay; REA Group group manager of strategy marketing, Natalie Feehan; REA Group CIO, NIgel Dalton; AIA CMO, Tim Tez
REA Group CIO, Nigel Dalton
Super Retail Group's Kevin McAulay
REA Group's Natalie Feehan
'Building your customer credentials' panel moderated by ADMA's Jodie Sangster
'The challenge of customer centricity' panel (from left): CMO and CIO magazine editor, Nadia Cameron; Stockland general manager of group marketing, Ben Allen; Deloitte CIO, Tim Fleming; Sydney Opera House director of marketing, Anna Reid; Sydney Opera House head of information systems, Daniel Johnson
Stockland general manager of group marketing, Ben Allen
Deloitte CIO, Tim Fleming
Sydney Opera House director of marketing, Anna Reid
Sydney Opera House head of information systems, Daniel Johnson
'The challenge of customer centricity' panel
America Express head of global digital marketing, Jeffrey Evans
AMEX's Jeffrey Evans
Guests at the morning event